Pop-Tarts® Toast Slurpee® Drink's 50 Years of Frozen Fun

ELMHURST, Ill., Sept. 29, 2016 /PRNewswire/ -- Customers visiting 7-Eleven^® stores between now and Nov. 11 will experience a never-before-seen promotion!  7-Eleven stores' iconic Slurpee® drink is celebrating 50 years of frozen goodness with a Fiftee Partee, and Kellogg's Pop-Tarts® is throwing a "Crazy Good" party with the first-ever Slurpee birthday Pop-Tarts.

"Slurpee and Pop-Tarts are two of America's most fun food and beverage brands," said Kathy Hasty, 7-Eleven senior product director. "These two high-spirited brands have an unmistakable draw, and they make people smile.  Pop-Tarts brings a fresh element of fun to our year-long Slurpee-bration, and I think Slurpee-lovers will be in for a sweet surprise when they open a package.  We want to thank Kellogg for extending our party to Pop-Tarts."

To make the Slurpee® 50! Party extra special, Pop-Tarts® is introducing Limited Edition Printed Fun Pop-Tarts® in Frosted Strawberry and Frosted Blueberry.  Once unwrapped, the Pop-Tarts® reveal images of the Crazy Good Pop-Tart characters and Slurpee®birthday messages.  "The silly antics and attitudes of our Crazy Good characters delight consumers and take this Slurpee collaboration to a whole new level," adds Gavin Bowyer, Sr. Marketing Director, Kellogg's.

Consumers can continue the Slurpee Fiftee Partee with a Crazy Good™ Slurpee 50 Game, a Scratch 'n' Win game that provides consumers a chance to win 7-Eleven $50 gift cards.

"Fifty years is a milestone for any brand, and the entire Kellogg's team encourages all Americans to join the celebration with Slurpee drinks and Pop-Tarts," Bowyer  said.  "This special promotion won't last long so we encourage people to hurry in and get their Slurpee birthday Pop-Tarts before they're gone!"

Consumers can find their nearest 7-Eleven store at https://www.slurpee.com/locator.

About Kellogg Company
At Kellogg Company K, we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days™ initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

About 7-Eleven, Inc.
7‑Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Irving, Texas, 7‑Eleven^® operates, franchises and/or licenses more than 60,000 7‑Eleven stores in 17 countries, including 10,700 in North America. Known for its iconic brands such as Slurpee^®, Big Bite^® and Big Gulp^®, 7-Eleven has expanded into high-quality salads, side dishes, cut fruit and protein boxes, as well as pizza, chicken wings, cheeseburgers and hot chicken sandwiches. 7-Eleven offers customers industry-leading private brand products under the 7-Select^® brand including healthy options, decadent treats and everyday favorites at an outstanding value. Customers also count on 7-Eleven for bill payments, self-service lockers and other convenient services. Find out more online at www.7-Eleven.com, via the 7Rewards customer loyalty platform on the 7-Eleven mobile app, or on social media at Facebook, Twitter and Instagram.

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SOURCE Kellogg Company