PetSmart Enables OmniChannel Strategy, Unifies the Customer Shopping Experience with the Demandware® Commerce Cloud

BURLINGTON, Mass., Sept. 1, 2016 /PRNewswire/ -- Demandware®, a Salesforce CRM company and the industry-leading provider of enterprise cloud commerce solutions, today announced that PetSmart, Inc., the largest specialty pet retailer in North America dedicated to solutions and services for the lifetime needs of pets, has selected Demandware for its next-generation commerce platform. PetSmart will leverage the Demandware platform to grow its long-term omnichannel capabilities to allow customers to shop and engage how, when and where they wish.

Based in Phoenix, Ariz., PetSmart believes "pets make us better people" and has more than 53,000 associates and more than 1,450 pet stores in the United States, Canada and Puerto Rico. The company's mission:  "every day with every connection, PetSmart and its passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives."

"The term 'every connection' in our mission really matters to us, and Demandware is providing the enabling technology to allow pet parents to shop and engage with us how, when and where they desire,"  said Mike Goodwin, senior vice president and chief information officer, PetSmart. "We selected Demandware because of its leadership in the ecommerce space and the firm's demonstrated commitment to evolving its products in ways that align with PetSmart's long-term strategy to expand our ecommerce capabilities and omnichannel shopping and engagement experiences for pet parents everywhere."

The Demandware Commerce Cloud streamlines retail operations from customer attraction to conversion.  The unified platform maximizes agility and innovation across all sales and engagement channels, enabling retailers to keep up with continually evolving consumer expectations and to deliver seamless shopping and brand experiences to PetSmart customers.  Scalable, reliable and secure, the Demandware Commerce Cloud provides a full range of capabilities that leverage a shared view of key retail data such as customers, orders, products and prices, and is powered by a unified promotion and personalization engine.

"The Demandware Commerce Cloud provides retailers with an agile and scalable platform to support rapid company growth, expanding product lines, and new shopping and engagement capabilities across the enterprise," said Jeffrey Barnett, executive vice president and chief operating officer at Demandware, a Salesforce company. "We are thrilled that PetSmart has selected Demandware. As an omnichannel retailer with a growing brick and mortar network, PetSmart is realizing the advantages of partnering with Demandware to drive superior online and mobile customer experiences."

About Demandware, a Salesforce company
Demandware, a Salesforce company, is the category-defining leader of enterprise cloud commerce solutions, empowering the world's leading retail brands to continuously innovate in the complex, consumer-driven world. For more information, visit http://www.demandware.com, call +1-888-553-9216 or email info@demandware.com.

About PetSmart
PetSmart, Inc. is the largest specialty pet retailer of services and solutions for the lifetime needs of pets. At PetSmart, we love pets, and we believe pets make us better people. Every day with every connection, PetSmart's passionate associates help bring pet parents closer to their pets so they can live more fulfilled lives. This mission impacts everything we do for our customers, the way we support our associates, and how we give back to our communities. We employ approximately 53,000 associates, operate approximately 1,450 pet stores in the United States, Canada and Puerto Rico and 203 in-store PetSmart® PetsHotel® dog and cat boarding facilities. PetSmart provides a broad range of competitively priced pet food and pet products and offers dog training, pet grooming, pet boarding, PetSmart Doggie Day Camp day care services and pet adoption services in-store. Our portfolio of digital resources for pet parents – including PetSmart.com, PetFoodDirect.com, Pet360.com and petMD.com – offers the most comprehensive online pet supplies and pet care information in the U.S. Through our in-store pet adoption partnership with independent nonprofit organizations, PetSmart Charities® and PetSmart Charities™ of Canada, PetSmart helps to save the lives of more than 500,000 homeless pets each year. In addition, PetSmart supports organizations that make communities a better place to call home through our philanthropy program, PetSmart Gives Back™. By giving back to the communities where we live and work, PetSmart not only celebrates the power of pets to enrich people's lives—we live it.

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SOURCE Salesforce