EA SPORTS Announces Madden NFL 17 Franchise News at EA Play

REDWOOD CITY, Calif.--(BUSINESS WIRE)--

Today at EA PLAY Electronic Arts Inc. EA officially released full details on the improvements to Franchise in Madden NFL 17 on Xbox One and PlayStation®4. This year's edition offers even more depth, while still managing to streamline the experience and make both the on-field and off-field experience even more seamless and fun. Today also marked the debut of a brand-new Madden NFL 17 trailer at EA PLAY to get fans excited for the upcoming football season.

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This year, Franchise introduces Play the Moments, the fastest way to play Madden NFL. Play the Moments allows fans to experience the important milestones in each game while simulating the rest of the matchup. Players will be invited to jump in at critical moments such as red zone drives, vital third downs, game-winning drives and more, offering the chance to prove your mettle in clutch situations. The shortened games allow Franchise players to take their team all the way from opening day to the Super Bowl in just a weekend, maximizing the fun along the way. Of course, those who want to experience the game from kickoff to final whistle can turn off Play the Moments, or opt to jump in and out of moments as they wish throughout the game.

Off the field, players will be able to utilize new Franchise gameplanning to tailor their strategy to amplify their team's strengths and attack their opponent's weaknesses, complete with in-game boosts. New Big Decisions also surface important personnel decisions such as bringing players back from injury, signing free agents, negotiating new contracts and more. In addition to all this, Madden NFL 17 on Xbox One and PlayStation®4 also features top community requests like practice squads, full player editing and a dynamic score ticker.

The Madden NFL 17 Franchise news comes on the heels of details about the franchise's most balanced gameplay to date, as well as the addition of the brand-new commentary team of Brandon Gaudin and Charles Davis.

EA Access* members can try Madden NFL 17 before it's released for a limited time as part of a Play First Trial, only on Xbox One.

Madden NFL 17 is developed in Orlando, Florida by EA Tiburon and will be available for Xbox One the all-in-one games and entertainment system from Microsoft, Xbox 360® games and entertainment system, PlayStation®4 computer entertainment system and PlayStation®3 entertainment system on August 23. To learn more about Madden NFL 17, visit http://www.easports.com/madden-nfl.

All player participation has been facilitated by NFL Players Inc., the licensing and marketing subsidiary of the NFL Players Association (NFLPA).

The EA SPORTS™ brand is one of the leading sports entertainment brands in the world, with top-selling videogame franchises, award-winning interactive technology, fan programs and cross-platform digital experiences. The EA SPORTS studios create connected experiences that ignite the emotion of sports through videogames, including Madden NFL football, EA SPORTS™ FIFA, NHL® hockey, NBA LIVE basketball, Rory McIlroy PGA TOUR® golf, SSX™ and EA SPORTS UFC®.

For more information about EA SPORTS games, including news, video, blogs, forums and game apps, please visit www.easports.com to connect, share and compete.

*CONDITIONS, LIMITATIONS AND EXCLUSIONS APPLY. SEE EA.COM/EAACCESS/TERMS AND EA.COM/EAACCESS FOR DETAILS.

About Electronic Arts

Electronic Arts EA is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2016, EA posted GAAP net revenue of $4.4 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA, EA SPORTS, The Sims, Battlefield, Dragon Age, Plants vs. Zombies and SSX are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL, NHL, NBA, PGA TOUR, UFC and FIFA are the property of their respective owners and used with permission.

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