YP Integration of TripAdvisor Content Makes it Easier for Consumers to Compare Local Leisure Destinations

LOS ANGELES--(BUSINESS WIRE)--

YP℠, the go-to local search destination for nearly 60 million* people across the U.S., today announced a new integration of content from travel planning and booking site TripAdvisor® TRIP, to give consumers additional user-generated reviews, ratings and information when they're searching for the perfect leisure businesses.

Search results for nearly 850,000 of the hotel, restaurant and local attraction listings available on the YP.com site and mobile app now include TripAdvisor's overall rating and five most-recent user reviews and photos, in addition to the YP user reviews and star ratings.

"Searches have come to rely on trusted reviews from their community to make decisions about things like what hotel to book or what restaurants to try," said Stu MacFarlane, Executive Vice President, Consumer Platforms at YP. "These added reviews will make it easier for YP users to get that information in one place and to make the best decision more quickly."

The addition of TripAdvisor content is the latest in a series of enhancements to the YP consumer properties, including integrations with leading providers such as the Better Business Bureau (BBB), Groupon, Uber, and Fandango, among others. Each new addition has made it easier for consumers to compare, choose, visit and transact with local businesses – without having to leave the YP search experience.

"This partnership with YP is another example of how TripAdvisor is empowering more consumers with information about their journey and things to do along the way to ensure a better travel experience," said Stephanie Kaufmann, Vice President of Partnerships, TripAdvisor. "Millions of travelers continue to seek out TripAdvisor content to get honest opinions from other travelers."

To try the new integration, visit yp.com or download the YP app for Android or iOS.

About YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP's flagship consumer brands include the popular YP℠ app and YP.com, which are used by nearly 60 million visitors each month in the U.S. (Internal Data, April 2016). YP solutions include online presence, local search, display advertising, direct marketing and print directory advertising. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information on YP, visit us at http://corporate.yp.com. Follow us on Facebook: http://www.facebook.com/YP and on Twitter: @YP.

*YP Internal Data, April 2016, representing monthly visitors.

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