Zimmerman Recruits Starcom Vet To Double Down on Digital Integration

FORT LAUDERDALE, Fla., May 12, 2016 /PRNewswire/ -- Zimmerman Advertising has named Mike Melone as Digital Media Director and his remit is to harness data to build highly targeted, hyper-local, go-to-market solutions for Zimmerman's retail client base.

Mike joins Zimmerman having spent much of his career leading Starcom Mediavest's Performance Media Group in Chicago, one of the world's leading global marketing networks, as the agency's Digital & Ecommerce Group Director. Mike's experience within the agency sector spans across nearly every area of digital marketing, including strategic leadership, business development, campaign activation and retail analytics. Mike has worked with big brands like Ally Bank, ESPN, Kellogg Cereals, Macy's, DeVry University, Sara Lee Brands, KRAFT, Harley-Davidson, Blue Cross Blue Shield Association and Miller Beer.

"Mike thinks at the speed of retail, which is vital in our culture," says Michael Goldberg, CEO of Zimmerman Advertising. 

As clients shift their needs for strategic growth, Zimmerman has a continuing need to invest in the digital leadership team.  Mike will play a vital role in accelerating that growth and infusing digital into all paid media efforts for the Omnicom retail agency, as he's proven his prowess working with big brands for nearly 20 years.

"Mike's arrival exemplifies how laser-focused our media department is to serve the dynamic, data-driven and demand-obsessed retail business," says Founder and Chairman of Zimmerman Advertising, Jordan Zimmerman.  

About Zimmerman Advertising
Zimmerman Advertising, an Omnicom Group company, is the leading integrated, retail agency in the country. Zimmerman's clients represent some of the most prominent retail brands in the country, including hhgregg, Nissan, Party City, Dunkin' Donuts, Tire Kingdom, AutoNation, Boston Market, Advance America and Michaels. Headquartered in South Florida, the agency has retail service offices throughout the country, including New York, Los Angeles, Chicago, Dallas, Atlanta, and Nashville. For information on the agency, visit http://www.zadv.com.

About Omnicom Group
Omnicom Group OMC is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

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SOURCE Zimmerman Advertising