Cabela's® Announces Plans for Two New Stores

SIDNEY, Neb.--(BUSINESS WIRE)--

Cabela's Incorporated CAB, the World's Foremost Outfitter^® of hunting, fishing and outdoor gear, announced today plans to expand Cabela's retail footprint and legendary customer service to two new locations: McDonough, Ga., and Lee's Summit, Mo.

McDonough

The 70,000-square-foot location is expected to begin construction this year and Cabela's anticipates a fall 2017 opening. The store will be located off Exit 222 of Interstate 75 near the intersection of Jodeco in the newly proposed Jodeco Atlanta South development in Henry County.

"Georgia is a great place for the outdoors and has been a great place for Cabela's recent retail expansion," said Tommy Millner, Cabela's Chief Executive Officer. "We are positive this new location will receive tremendous support from outdoor enthusiasts throughout central Georgia while also providing a second convenient location for the greater Atlanta area."

Upon opening, it will become Cabela's fourth location in Georgia, joining the Augusta, Acworth and Fort Oglethorpe stores. Cabela's expects to employ approximately 130 full-time, part-time and seasonal employees at the store, most of whom would come from the surrounding area.

The store is designed around a new concept that is more cost effective in a focused effort to bring more Cabela's stores to more convenient locations to better serve customers. The new store design will continue to offer customers Cabela's unique experience with an immersive outdoor environment including a 360 degree mountain and taxidermy feature at the front of the store, dozens of museum-quality taxidermy mounts, vintage outdoor photos and memorabilia and a regionally specific theme.

Additionally, the store will include an archery and firearm tech room, indoor archery range and Bargain Cave, along with thousands of outdoor products displayed using Cabela's brand new floor plan that dedicates more square footage of floor space to the company's core areas in hunting, fishing, camping and recreational shooting.

The new layout will allow the store to be more flexible with its product assortment as hunting, fishing, camping and recreational-shooting activities change throughout the year, resulting in the store featuring more in-season products and gear.

Lee's Summit

The 70,000-square-foot location is expected to begin construction this year and the company anticipates either a fall 2017 or spring 2018 opening. The store will be located near the intersection of U.S. Highway 50 and Interstate 470 near JC Penny, Macy's, Lowe's and Super Target.

"We are very excited to open a second location in the Kansas City area," Millner said. "This is a fantastic place for the outdoors and has been a fantastic place for Cabela's, as evidenced by our existing Kansas City store as well as our online and catalog businesses. This new location will allow us to strengthen our service and commitment to customers in the surrounding area."

Cabela's expects to employ approximately 150 full-time, part-time and seasonal employees at the store, most of whom would come from the surrounding area. Upon opening, it will become Cabela's second location in the Kansas City market, joining the Kansas City, Kan., store opened in 2002. Additionally, it will be the company's second Missouri location, joining the Hazelwood store opened in 2007.

The store is designed around a new concept that is more cost effective in a focused effort to bring more Cabela's stores to more convenient locations to better serve customers. The new store design will continue to offer customers Cabela's unique experience with an immersive outdoor environment including a 360 degree mountain and taxidermy feature at the front of the store, dozens of museum-quality taxidermy mounts, vintage outdoor photos and memorabilia and a regionally specific theme.

Additionally, the store will include an archery and firearm tech room, indoor archery range and Bargain Cave, along with thousands of outdoor products displayed using Cabela's brand new floor plan that dedicates more square footage of floor space to the company's core areas in hunting, fishing, camping and recreational shooting.

The new layout will allow the store to be more flexible with its product assortment as hunting, fishing, camping and recreational-shooting activities change throughout the year, resulting in the store featuring more in-season products and gear.

Cabela's began as a kitchen-table dream in the home of founders Dick and Mary Cabela in 1961. The company is now famous for its strong brand and world-renowned reputation for delivering quality merchandise, value and legendary customer service.

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty omni-channel retailer of hunting, fishing, camping, shooting sports and related outdoor merchandise. Since the Company's founding in 1961, Cabela's^® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter^®. Cabela's offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB^® Visa credit card, which serves as its primary customer loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

Caution Concerning Forward-Looking Statements

Statements in this press release that are not historical or current fact are "forward-looking statements" that are based on the Company's beliefs, assumptions, and expectations of future events, taking into account the information currently available to the Company. Such forward-looking statements include, but are not limited to, the Company's statements regarding opening new retail stores in McDonough, Ga., and Lee's Summit, Mo. Forward-looking statements involve risks and uncertainties that may cause the Company's actual results, performance, or financial condition to differ materially from the expectations of future results, performance, or financial condition that the Company expresses or implies in any forward-looking statements. These risks and uncertainties include, but are not limited to: the Company's exploration and evaluation of strategic alternatives may not result in the successful identification or completion of a strategic alternative that yields additional value for stockholders, and the exploration and evaluation process may have an adverse impact on the Company's business; the state of the economy and the level of discretionary consumer spending, including changes in consumer preferences, demand for firearms and ammunition, and demographic trends; adverse changes in the capital and credit markets or the availability of capital and credit; the Company's ability to successfully execute its omni-channel strategy; increasing competition in the outdoor sporting goods industry and for credit card products and reward programs; the cost of the Company's products, including increases in fuel prices; the availability of the Company's products due to political or financial instability in countries where the goods the Company sells are manufactured; supply and delivery shortages or interruptions, and other interruptions or disruptions to the Company's systems, processes, or controls, caused by system changes or other factors; increased or adverse government regulations, including regulations relating to firearms and ammunition; the Company's ability to protect its brand, intellectual property, and reputation; the Company's ability to prevent cybersecurity breaches and mitigate cybersecurity risks; the outcome of litigation, administrative, and/or regulatory matters (including the ongoing audits by tax authorities and compliance examinations by the Federal Deposit Insurance Corporation); the Company's ability to manage credit, liquidity, interest rate, operational, legal, regulatory capital, and compliance risks; the Company's ability to increase credit card receivables while managing credit quality; the Company's ability to securitize its credit card receivables at acceptable rates or access the deposits market at acceptable rates; the impact of legislation, regulation, and supervisory regulatory actions in the financial services industry; and other risks, relevant factors, and uncertainties identified in the Company's filings with the SEC (including the information set forth in the "Risk Factors" section of the Company's Form 10-K for the fiscal year ended January 2, 2016), which filings are available at the Company's website at www.cabelas.com and the SEC's website at www.sec.gov. Given the risks and uncertainties surrounding forward-looking statements, you should not place undue reliance on these statements. The Company's forward-looking statements speak only as of the date they are made. Other than as required by law, the Company undertakes no obligation to update or revise forward-looking statements, whether as a result of new information, future events, or otherwise.

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