Morningstar Farms® Introduces Veg Effect Calculator To Instantly See Environmental Impact Of Eating Less Meat

BATTLE CREEK, Mich., April 21, 2016 /PRNewswire/ -- MorningStar Farms®, a leading plant-based food brand for over 40 years, is on a mission to demonstrate to the world the power of choosing to eat less meat with the launch of the Veg Effect Calculator™ – an innovative tool to help people see the powerful impact a veggie meal can create on the environment.

With a few simple calculations, people can easily determine how their personal food choices – and the food choices of their friends, families, and geographic regions – affect the world we live in, and how one small change to the way they eat can lessen their impact on the environment.

The impact is so powerful, in fact, that by eating a meatless meal instead of one with meat per week for a year, you're potentially saving, per person, 3,600 gallons of water, 1,000 square feet of land – not to mention 184 car miles in greenhouse gas emissions saved, according to a new Life Cycle Assessment (LCA) released today by MorningStar Farms¹.

"MorningStar Farms is passionate about creating products that will change not just the way people eat, but also the world," said Todd Smith, Director of Brand and Innovation Marketing at MorningStar Farms. "We're on a mission to show people the many different ways to veg, and how even one simple change can lead to a world of difference. To bring this to life, we encourage folks to try out The Veg Effect Calculator and share it with their family and friends.''

In addition to the environmental benefits, veggie-based diets also tend to be lower in cholesterol and saturated fat than meat-based diets² – a win-win for both the planet and the people.

Whether you're a first-timer or a veggie vet, any way you veg is Just What the World Ordered™ – and MorningStar Farms offers more than 30 plant-based products and hundreds of delicious recipes to help people lessen their meal's impact on the environment.

To try the Veg Effect Calculator for Earth Day and beyond and find your own way to veg, visit www.morningstarfarms.com.  

About Kellogg Company
At Kellogg Company K, we strive to make foods people love. This includes our beloved brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families so they can flourish and thrive. With 2015 sales of 13.5 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Through our Breakfasts for Better Days^TM global hunger initiative, we've provided more than 1.4 billion servings of cereal and snacks to children and families in need around the world. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

¹A Comparative Life Cycle Assessment of Plant-Based Foods and Meat Foods Summary (Quantis & MorningStar Farms®, 2016)
²Winston, C. & Mangels, A. (2009) Position of the American Dietetic Association: vegetarian diets. Journal of the American Dietetic Association. 109 (7). P. 1266-1282

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SOURCE Kellogg Company