ABERCROMBIE & FITCH CO. HIRES NEW CREATIVE DIRECTOR OF MARKETING

New Albany, OH, April 12, 2016: Abercrombie & Fitch Co. ANF today announced that Ashley Sargent Price has joined the company as Senior Vice President and Creative Director of Marketing. In this role, Ms. Price will oversee creative marketing for all brands (Abercrombie & Fitch, abercrombie kids, and Hollister Co.), the company's internal photo studio, as well as marketing operations.  She reports to Fran Horowitz, President & Chief Merchandising Officer.

Prior to joining Abercrombie & Fitch Co., Ms. Price served as Senior Vice President of Brand Creative at J.Crew. During her 10 years at the company, Ashley oversaw creative teams for all divisions of the company including, J.Crew, crewcuts and Madewell. Prior to J.Crew, Ashley's experience included strategic creative roles at Anthropologie, Ann Taylor Loft, GAP and Urban Outfitters.

Commenting on her appointment, Fran Horowitz said, "We are thrilled and fortunate to have Ashley on board during this exciting time at Abercrombie & Fitch Co. Her experience overseeing creative for globally recognized brands will be valuable for us and she will play a significant role in evolving our brand positions."  

"I am grateful for the opportunity to continue pushing these iconic brands forward," said Price. "It is a great time to be a part of the company and I look forward to working closely with the team to develop engaging content and unique brand experiences for our global consumer."

About Abercrombie & Fitch Co.
Abercrombie & Fitch Co. is a leading global specialty retailer of high-quality, casual apparel for Men, Women and kids with an active, youthful lifestyle under its Abercrombie & Fitch, abercrombie kids and Hollister Co. brands.  At the end of the fiscal year, the Company operated 754 stores in the United States and 178 stores across Canada, Europe, Asia and the Middle East. The company also operates e-commerce websites at www.Abercrombie.com, www.abercrombiekids.com and www.HollisterCo.com.

Media Contact:
Michael Scheiner
Abercrombie & Fitch
(614) 283-6192
Public_Relations@abercrombie.com

Investor Contact:
Brian Logan
Abercrombie & Fitch
(614) 283-6877
Investor_Relations@abercrombie.com