Southfield, Michigan, November 23, 2015.Federal-Mogul Motorparts' revolutionary new line of Wagner® OEX replacement brake pads received a prestigious award for product packaging during the 2015 Automotive Aftermarket Products Expo (AAPEX) in Las Vegas, Nev. Wagner OEX pads, which stop pickups, sport utility vehicles and crossovers up to 50 feet sooner1, were selected as having the best new packaging in the marketing category of the annual AAPEX Packaging Showcase. The competition is judged by leaders of PMMI, The Association for Packaging and Processing Technologies. Federal-Mogul Motorparts is a division of Federal-Mogul Holdings Corporation FDML.
The award-winning packaging is the first to hit the market featuring the Wagner brand's new, distinctively modern look and feel. The new Wagner OEX packaging highlights the game-changing, patent-pending design of the brake pads, which feature sophisticated shapes and precision-engineered slots and cuts that enhance performance by increasing turbulent airflow, allowing for cooler operation and improved stopping power. Leading pad features and benefits are presented in clear, appealing graphics against a clean, white background.
"Wagner OEX brake pads establish new benchmarks for innovation, quality and performance, and each of these messages is embodied in our distinctive new packaging," said Christine Fisher, group brand manager, Federal-Mogul Motorparts. "Anyone who examines the package, whether on a shelf, at a parts counter or in an automotive service facility, will realize that Wagner OEX pads offer unique and compelling advantages for today's SUVs, crossovers and light trucks."
Additional benefits of Wagner OEX brake pads include reduced rotor wear and dusting and up to two times longer pad life2. These characteristics are particularly important on pickups, SUVs and CUVs - North America's largest and fastest growing vehicle segment - which often encounter a wider range of loads and more challenging operating conditions.
Wagner conducted extensive in-market testing involving more than 400 U.S. technicians and service locations. Ninety-nine percent of automotive professionals included in this testing reported that Wagner OEX pads provide a higher level of quality, offer premium-level appearance and are noticeably different than other brake pads. Ninety-five percent of participants indicated they are likely to recommend OEX pads to their customers and other professionals.
To learn more about Wagner OEX brake pads and other Wagner innovations, contact your Wagner supplier or Federal-Mogul sales representative, and log on to www.WagnerBrake.com.
1 Results based on 60 mph post fade performance testing conducted by Link Engineering Company comparing Wagner Brake pads to competitor's pads on the 2014 Ford F-150, 2011 Toyota RAV4 and 2013 Chevrolet Tahoe.
2 Results based on internal testing comparing new Wagner OEX to other Wagner offerings.
About Federal-Mogul
Federal-Mogul Holdings Corporation FDML is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, chassis, wipers and other vehicle components. The company's aftermarket brands include ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® steering and suspension parts; and Ferodo®, Jurid® and Wagner® brake products.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications.
Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 50,000 in 34 countries. For more information, please visit www.federalmogul.com.
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CONTACT:
Drew Shippy (Federal-Mogul Motorparts) - 330.688.3500
drew@pinnmedia.com
Susan Fisher (Federal-Mogul Motorparts) - 248.354.0926
susan.fisher@federalmogul.com
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Federal-Mogul Corporation via Globenewswire
© 2024 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.
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