Targetbase Named as a Customer Engagement Strategy Leader in Customer Insights Providers Evaluation

DALLAS--(BUSINESS WIRE)--

Targetbase, a data-driven, strategic communications company, announced that the company has been recognized as a leader in the Customer Engagement Strategy segment, one of two evaluated segments, by Forrester Research. Targetbase was among the select companies that Forrester invited to participate in its November 9, 2015, evaluation, The Forrester Wave™: Customer Insights Services Providers, Q4 2015. In this evaluation, Targetbase received among the highest scores in the "technology services" category in the Customer Engagement Strategy segment. Targetbase was one of only two agencies to score a 5.0 in that category.

In its report, Forrester observed: "This firm is one of the best options in the study for customer engagement strategy. It excels at services that span ideation, production, analytics, and lifetime value measurement, which calculates realized, expected, and potential customer value. Its proprietary marketing platform facilitates data management and insights use."

Targetbase was among vendors cited for providing "comparably excellent advanced analytics services," and having "veteran leadership teams."

According to Mark Wright, president and CEO, Targetbase: "We believe that Forrester has acknowledged our ability to digest databases, use that data to inform strategy, and create consumer campaigns that are behavior-changing. Our recent recognition at the Healthcare Marketing IMPACT Awards for the top Patient Engagement campaign and our honor of being selected by American Honda for their Premier Partner Award for the 10^th time is further proof that what we're doing for our clients is working."

About Targetbase

As a data-driven, strategic communications agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients. Our agency is a part of the DAS Group of Companies, a division of Omnicom Group Inc. For more information, visit www.targetbase.com.

About the DAS Group of Companies

The DAS Group of Companies, a division of Omnicom Group Inc. OMC, is a global group of marketing services companies. DAS includes over 200 companies in the following marketing disciplines: specialty, PR, healthcare, CRM, events, promotional marketing, branding, and research. Operating through a combination of networks and regional organizations, DAS serves international, regional, national, and local clients through more than 700 offices in 71 countries.

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