AOL and NBCUniversal Activate Video Content Partnership with Toyota Onboard as Launch Sponsor

NEW YORK--(BUSINESS WIRE)--

Beginning today, clips of NBCUniversal's premium content will run across AOL On (on.aol.com), the AOL On mobile app, and across 16 major over-the-top platforms where the AOL On app is available. Toyota joins as the launch advertising partner and will collaborate on branding, sponsorship opportunities and original web series development. The AOL and NBCUniversal partnership was originally announced at AOL's 2015 Digital Content Newfronts event.

Toyota is a longtime supporter of AOL premium brands including Huffpost, Techcrunch, Engadget as well as NBCUniversal franchises, which illustrates Toyota's understanding of the power of consumer engagement across screens.

"Toyota is constantly evolving in the way we engage with audiences, and AOL On provides a great opportunity to deliver top-tier content that complements quality ad offerings," says Dionne Colvin-Lovely, National Director, Traditional and New Media, Toyota Motor Sales, U.S.A., Inc. "Between NBCUniversal's premium content and AOL's leading platform, the partnership will allow Toyota to better reach intended audiences by supplying only the most relevant content to consumers on-the-go."

The NBCUniversal content made available through the AOL partnership spans its vast portfolio of broadcast networks, cable channels and digital networks and includes clips from fan favorite shows such as "The Tonight Show Starring Jimmy Fallon," "Saturday Night Live," "The Blacklist," "Suits," in addition to content from its news properties such as "Morning Joe," and "The Rachel Maddow Show," as well as Hispanic content, including "Al Rojo Vivo" and "Un Nueva Dia." As part of the distribution deal, AOL also will receive access to exclusive clips from "The Biggest Loser," "Watch What Happens Live," "The Profit" and "American Greed."

"As viewers' insatiable demand for premium video continues to grow, the importance of unique and scaled distribution opportunities and partnerships are proving to be more valuable than ever," said Linda Yaccarino, Chairman, Advertising Sales and Client Partnerships, NBCUniversal. "We are excited to pair our vast portfolio of some of the most-popular premium content with AOL's wide distribution network to offer Toyota this exclusive opportunity to engage our audiences wherever they choose to consume."

"With consumers constantly seeking platform-agnostic, high quality video content, at AOL we are excited to take this next step with NBCUniversal to provide more choices when it comes to where and how content is consumed," said Bob Lord, President of AOL, Inc. "Equally exciting is the commitment that Toyota has made along with us to bridge the gap between linear and digital viewing experiences."

AOL On is a leading premium online video content platform, averaging one billion multi-platform video views a month*. The platform has more than one million premium AOL original and partner videos available for streaming*.

*AOL internal data

About AOL

AOL is a media technology company with a mission to simplify the internet for consumers and creators by unleashing the world's best builders of culture and code. As one of the largest online properties with over 350 million monthly global consumers of its premium brands, AOL is at the center of disruption of how content is being produced, distributed, consumed and monetized by connecting publishers with advertisers on its global, programmatic content and advertising platforms. AOL's opportunity lies in shaping the future of the digitally connected world for decades to come. AOL is a subsidiary of Verizon.

About NBCUniversal

NBCUniversal is one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks, and a suite of leading Internet-based businesses. NBCUniversal is a subsidiary of Comcast Corporation. To learn more visit: www.nbcuniversal.com.

About Toyota

Toyota TM, the world's top automaker and creator of the Prius and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we've built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ more than 42,000 people (more than 33,000 in the U.S.). Our 1,800 North American dealerships (1,500 in the U.S.) sold more than 2.67 million cars and trucks (more than 2.35 million in the U.S.) in 2014 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.

Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company's extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. For more information about Toyota, visit www.toyotanewsroom.com.

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