Media Alert: Rocket Fuel Serves as Presenting Sponsor at iMedia Brand Summit

REDWOOD CITY, Calif.--(BUSINESS WIRE)--

Rocket Fuel FUEL, a leading programmatic marketing platform provider that uses artificial intelligence (AI) at big data scale to optimize marketing ROI for global agencies and enterprise marketers, today announced that in addition to serving as a Presenting Sponsor of iMedia Brand Summit in San Diego, California from September 13 - 16, its Senior Product Marketing Manager, Ian Dailey, will co-present with a major Consumer Packaged Goods (CPG) customer on the impressive performance results of a recent foot traffic-driving, mobile campaign.

Leveraging Local Lift For Brands
Sunday, September 13 at 6:00pm
Details:

• Ian Dailey, Rocket Fuel Senior Product Marketing Manager, will co-present a case study with a major CPG customer on a recent shopper marketing campaign that used Rocket Fuel's Local Lift to increase foot traffic and the purchase frequency of the customer's product at more than 1,000 grocery locations. Local Lift gives brand advertisers the power to run successful mobile campaigns that drive incremental in-store traffic. The case study found that Rocket Fuel succeeded in driving 213,000 store visits at a cost of only $0.21 per visit. In addition, 25,000 new households were introduced to the customer's products.
• The campaign also took advantage of Moment Scoring™, Rocket Fuel's AI technology that identifies and optimizes precise moments of marketing influence. Moment Scoring™ performs a real-time calculation on moments of ad influence to determine the likelihood a consumer will engage in a desired marketing action across channels, devices, and objectives.

iMedia Brand Summit addresses the changing consumer behaviors, attitudes, and habits that marketers must understand in order to meet their high expectations. During the conference, attendees will look externally at these consumer trends -- their needs, wants, and desires -- and how marketers can use the tools and tactics at their disposal in order to address emerging trends and requirements.

More details regarding the event can be found at http://www.imediaconnection.com/summits/36929.asp.

About Rocket Fuel

Rocket Fuel combines the science of Artificial Intelligence with the scale of big data to improve the effectiveness of programmatic marketing. Customers trust Rocket Fuel's Marketing That Learns™ technology to achieve brand and direct-response objectives in diverse industries across North America, Latin America, Europe, and APAC. Rocket Fuel now offers a complete programmatic marketing platform for the world's most innovative, always-on marketers. The platform includes data management, programmatic media-buying, site optimization, and predictive analytics capabilities that extend across a marketer's paid and owned channels, and personalize customer interactions. Rocket Fuel operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol "FUEL." For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

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