Escape to the Tropics With Paradise Bay

NEW YORK and LONDON, Aug. 6, 2015 /PRNewswire/ -- Discover a new island and a new way of life! King Digital Entertainment plc KING, a leading interactive entertainment company for the mobile world and the creator of the Candy Crush franchise, will transport players to a tropical island paradise as it launches its first simulation game, Paradise Bay.  Available to download for free on iOS today and coming to Android soon, players will embark on an exciting journey of exploration and discovery as they build and customize their very own tropical paradise and return the island to its earlier days of flourishing prosperity and booming business.

Paradise Bay begins as players arrive on the island in a quest to transform their new home into a thriving port and market. They will journey through lands of crystal clear waters and the bluest of skies, collecting long-lost map pieces and selling their wares to players from around the world. They will also discover exciting new islands where they can find great deals, unique gifts and surprises and trade with the characters they meet. New trade routes will open up and new relationships will blossom, creating a world of endless discovery and possibility.

Along the way, players will meet a quirky cast of colourful characters, including local residents Keani and Finn, and animals like Skippy the turtle, a gaggle of seagulls and more, who will help spread the word of their thriving island and unearth new opportunities, treasures and discoveries.

Paradise Bay is packed full of social features that can be enjoyed by players connected via Facebook.  Need some extra resources? Visit the markets and trade items with other players. Additionally, players can assist friends by participating in dives for long-lost treasure and reap rewards when they do!

Free to download now on iOS and coming soon to Android, Paradise Bay keeps gameplay fresh and exciting. Creative and strategic thinking are required to succeed and accumulate resources to make Paradise Bay an island of wealth where life really is better at the beach. The captivating graphics provide a rich and colourful landscape for players to explore.

"We're really excited to launch Paradise Bay which is the first game to come out of our Seattle studio," says Lou Fasulo, Studio Head at King.   "It's a new type of game for King which offers immersive and strategic gameplay, allowing players to build their own trading port, uncover the mysteries of their island and interact with an array of fun and friendly characters. Paradise Bay offers players the ultimate escape. "

KING
Sarah Georgiakakis
Senior PR Manager 
sarah.georgiakakis@king.com 
+44 (0) 7867 473 558

About King
King Digital Entertainment plc KING is a leading interactive entertainment company for the mobile world. It had a network of 364 million monthly unique users as of first quarter 2015, and offers more than 185 exclusive games in over 200 countries and regions through its king.com and royalgames.com websites, Facebook, and mobile distribution platforms such as the Apple App Store, Google Play Store, Windows Appstore and Amazon Appstore. King has game studios in Stockholm, Bucharest, Malmo, London, Barcelona, Berlin, Singapore, and Seattle, along with offices in San Francisco, Malta, Seoul, Tokyo and Shanghai.

© 2015 King.com Ltd. King, the King crown logo, Paradise Bay, Candy Crush and related marks are trade marks of King.com Ltd and/or related entities.

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SOURCE King Digital Entertainment plc