Green Mountain Coffee® Launches New Double-Certified Organic and Fair Trade Line of Premium Coffees

WATERBURY, Vt.--(BUSINESS WIRE)--

Keurig Green Mountain, Inc., (Keurig) GMCR, a leader in specialty coffee, coffee makers, teas and other beverages with its innovative brewing technology, today announced the launch of Green Mountain Coffee® Organic – a new line of premium coffees that are both organic and Fair Trade Certified™. This launch marks the first collection of a double certified line of Green Mountain Coffee® ever available for the Keurig® hot brewing system. With this new Organic line, Green Mountain Coffee® has also unveiled a new look, including new branding and a refreshed logo and packaging.

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Green Mountain Coffee® Organic K-Cup® pods are now available on Keurig.com, and will expand to retail starting in July. The four varieties at launch include three single origin coffees – Ethiopia Yirgacheffe, Peru Cajamarca, Sumatra Aceh – and one artfully crafted blend, Founder's Blend.

"All purchases of our new Green Mountain Coffee Organic line helps support the coffee growing communities we work with through a variety of social, environmental and economic initiatives," said Lindsey Bolger, Senior Vice President Coffee Sourcing and Relationships. "We are so proud to share these four exceptional organic and fair trade varieties with our consumers."

Green Mountain Coffee® Organic coffees are available for the Keurig® hot brewing system, and include the following varieties:

• Ethiopia Yirgacheffe: Grown in an area that Keurig has actively sourced from for over a decade, this single origin light roast coffee has a sweet, floral aroma and delicate hints of spice, and clear notes of citrus and ginger (more information).
• Peru Cajamarca: The Cajamarca region produces some of the best coffee in Peru. This medium roast single-origin coffee is smooth with a caramel sweetness and bright pops of green apple with a cocoa finish, (more information).
• Sumatra Aceh: From the northern Sumatran province of Aceh where growing coffee organically is part of the region's heritage, this single origin dark roast, full-bodied coffee has notes of dark chocolate and fresh fig, and a pleasant, lingering finish, (more information).
• Founder's Blend: Featuring notes of floral citrus, crisp apples, and sweet caramel, this medium roast coffee embodies the bright and welcoming spirit of the birthplace of Green Mountain Coffee^® - Vermont, (more information).

Green Mountain Coffee® Organic coffees are available in 10- and 16-count boxes of K-Cup® pods for $9.49 and $11.49 SRP, respectively. For more information, visit www.Keurig.com/organic.

About Keurig Green Mountain, Inc.
As a leader in specialty coffee, coffee makers, teas and other beverages, Keurig Green Mountain GMCR, is recognized for its award-winning beverages, innovative brewing technology, and socially responsible business practices. The Company has inspired consumer passion for its products by revolutionizing beverage preparation at home and in the workplace. Keurig supports local and global communities by investing in sustainably-grown coffee and by its active involvement in a variety of social and environmental projects. By helping consumers drink for themselves, we believe we can brew a better world. For more information visit: www.KeurigGreenMountain.com. To purchase Keurig® products visit: www.Keurig.com or www.Keurig.ca. For more information about the new Keurig KOLD™ system, coming soon: www.Keurig.com/kold

Keurig routinely posts information that may be of importance to investors in the Investor Relations section of its website, www.KeurigGreenMountain.com, including news releases and its complete financial statements, as filed with the SEC. The Company encourages investors to consult this section of its website regularly for important information and news. Additionally, by subscribing to the Company's automatic email news release delivery, individuals can receive news directly from Keurig as it is released.

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KGM-G, KGM-US

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