Five Ways to Play Drives the Definitive Need for Speed Experience

GOTHENBURG, Sweden--(BUSINESS WIRE)--

Ghost Games™, an Electronic Arts Inc. EA studio, is bringing together 20 years of history and inspiration from some of the most beloved games in the venerable franchise, to create the definitive Need for Speed™ experience.

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The new Need for Speed introduces compelling and innovative gameplay through Five Ways to Play – Speed, Style, Build, Crew, and Outlaw. Each drives your Need for Speed game through an interconnected narrative. Built around five real world automotive icons, each of whom is a hero of today's car culture, they will inspire the player to experience all Five Ways to Play. Earn their respect and build your reputation on your journey to become the ultimate icon.

Action-packed overlapping stories, rich with distraction based gameplay, ensure variety and personal preference. Carve your own path through Ventura Bay by playing different event types and propel your progression by ultimately winning your way.

Speed – Pedal to the metal, high speeds, maximum adrenaline rush. Keep your nerve and never lift off the gas, the fearless always push the limits.

Style – Expression through driving, sliding the car into a corner sideways with ultimate precision. For some, style is all that matters.

Build – Take your car to the extreme through visual and performance modification. The constant need to improve and personalize. Craftsmen build, searching for perfection.

Crew – Ride together with your Crew and never hit the streets alone. Put your faith in others and the skill of close proximity chaos.

Outlaw – Messing with and escaping from the cops. Push the limits and live life on the edge as you crave the thrill of the chase.

"We're bringing in Five Ways to Play to ensure that your gameplay experience is all your own and helps propel your progression every second, every minute," said Marcus Nilsson, Executive Producer at Ghost Games. "We want everyone to experience that perfect Need for Speed moment - driving insanely fast, sliding through a corner in your customized ride alongside your friends, whilst being chased by the cops."

Coming November 3, 2015 in North America, Need for Speed delivers rich, authentic customization and delivers on one of the most requested feature by fans. Working with Speedhunters, the game will deliver hand-picked iconic cars, the hottest authentic after-market brands, performance tuning, and personalized handling. Your car will become your form of self-expression on the road as you set up your ride as you hit the streets.

See the Need for Speed E3 trailer https://www.youtube.com/watch?v=Y5wssYZHVWc and visit www.needforspeed.com for more information.

Need for Speed will launch worldwide on Origin™ for PC , PlayStation®4 computer entertainment system and Xbox One, the all-in-one games and entertainment system from Microsoft. To join the Need for Speed conversation on Facebook, YouTube and Twitter®. Press assets for Need for Speed are available at http://info.ea.com.

About Electronic Arts

Electronic Arts EA is a global leader in digital interactive entertainment. The Company delivers games, content and online services for Internet-connected consoles, personal computers, mobile phones and tablets. EA has more than 300 million registered players around the world.

In fiscal year 2015, EA posted GAAP net revenue of $4.5 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality blockbuster brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, Need for Speed, Origin, The Sims, Dragon Age, Plants vs. Zombies and Battlefield are trademarks of Electronic Arts Inc. and its subsidiaries. John Madden, NFL and FIFA are the property of their respective owners and used with permission.

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