MEDIA ALERT: Celebrate National Iced Tea Day on June 10 at Teavana with a Free Pineapple Berry Blue Iced Tea at Participating Stores

SEATTLE--(BUSINESS WIRE)--

To celebrate National Iced Tea Month, Teavana SBUX, a leader in high-quality loose leaf teas and beverages, is encouraging iced tea drinkers to reimagine and up-level their iced tea experience, with an invitation to come in to a participating Teavana® store to learn how to easily make iced tea at home and enjoy a free 16-ounce Pineapple Berry Blue iced tea on National Iced Tea Day, June 10, while supplies last.

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According to the Tea Association of the USA, 85 percent of tea consumed in America is iced tea, and loose leaf iced tea is gaining in popularity. Teavana features some of the most unique and flavorful premium loose leaf teas using some of the finest full tea leaves along with ingredients like fruits, flowers and spices.

"High-quality, loose leaf tea allows our customers to truly experience the subtleties and the full flavor of our straight teas and epicurean blends," said Naoko Tsunoda, tea authority and director of tea development at Teavana. "Whether you're new to tea or a tea enthusiast, that first sip of delicious, loose leaf iced tea immediately transforms the way one thinks about this refreshing beverage."

Pineapple Berry Blue is a result of blending Pineapple Kona Pop and Blueberry Bliss Rooibos together. Inspired by the rich blueberry fruit, Blueberry Bliss uses a South African green rooibos base, as its natural citrus notes complement the sweet berry notes. Pineapple Kona Pop is an herbal blend, inspired by tropical Hawaii with its quality fruit and indigenous flowers.

Teavana Iced Tea ‘Happy Hour' June 11-24

The iced tea celebration continues at participating Teavana stores June 11 – June 14 from 3-6pm local time with half-off 16-fluid ounce iced teas (limit one per customer, while supplies last). Customers can sip on a refreshing summer iced tea and explore how easy it is to make iced tea at home through in-store demonstrations. Customers are encouraged to share their iced tea discoveries on Twitter and Instagram using #TeavanaTime.

About Teavana

Teavana offers high quality teas and a unique in-store experience to new tea drinkers and tea connoisseurs alike. Acquired by Starbucks SBUX in 2012, Teavana immerses customers in a full tea experience where they can learn more about the ritual and enjoyment of tea with products available in more than 350 Teavana mall locations and Teavana tea bars, as well as in Starbucks® stores across the U.S. and Canada. Teavana offers premium tea accessories and an array of loose leaf teas, including Teavana® Oprah Chai, created in partnership with Ms. Oprah Winfrey. For more information, visit www.teavana.com, become a member of our bold tea community at https://www.facebook.com/teavana or follow Teavana on Twitter for our latest updates at https://www.twitter.com/teavana.

*Source: Tea Association of the USA "Tea Fact Sheet 2014" http://www.teausa.com/14655/tea-fact-sheet

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