American Psychiatric Publishing Launches Next Generation eCommerce Website on iAPPS Platform

BURLINGTON, Mass., June 2, 2015 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. BLIN, The Digital Engagement Company™, announced today that American Psychiatric Publishing (APP), the world's premier publisher of books, journals, and multimedia on psychiatry, mental health and behavioral science, launched its next generation, mobile-friendly website on the iAPPS Platform. APP is a division of the American Psychiatric Association (APA), whose website, Psychiatry.org (currently in redesign), along with other web properties, including Annualmeeting.psychiatry.org and Americanpsychiatricfoundation.org, are powered by the iAPPS platform.

The APA had several goals for APP's new website. Chief among them was replacing the outdated existing web content management and eCommerce functionality with the innovative technology and features that the award-winning iAPPS Content Manager and iAPPS Commerce provides customers.

With their new website, APA now has a fully-integrated, mobile-friendly web experience that offers APP's site visitors an optimal web experience, including personalization features and improved faceted search. Additionally, the website prominently features a customized hybrid shopping cart that is able to populate products from the iAPPS Commerce catalog as well as dynamically populate products not in the catalog using query string parameters containing product details fed from other APA sites – ultimately helping visitors find products and information they are looking for and maximize conversion rates.

"This engagement further establishes the iAPPS Platform as an all-encompassing Web Experience Management (WEM) solution that can provide multi-level organizations, and its subsidiaries, with a unified digital ecosystem that helps grow their bottom line," said Thomas Massie, President & CEO of Bridgeline.

About American Psychiatric Association (APA)

The American Psychiatric Association is a national medical specialty society whose physician members specialize in diagnosis, treatment, prevention, and research of mental illnesses including substance use disorders. Visit the APA at www.psychiatry.org and www.HealthyMinds.org.

About American Psychiatric Publishing (APP)

American Psychiatric Publishing (APP), is the world's premier publisher of books, journals, and multimedia on psychiatry, mental health and behavioral science. APP is a division of the American Psychiatric Association. More information can be found at www.appi.org and www.psychiatryonline.org.

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline's iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the United States and a .NET development center in Bangalore, India. Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.