Bridgeline Digital Releases iAPPS 5.3

BURLINGTON, Mass., April 8, 2015 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc. BLIN, The Digital Engagement Company™, today announced the release of iAPPS 5.3. The iAPPS platform combines superior features and functionality in content management, eCommerce, eMarketing, social media management and web analytics in one all-encompassing .NET platform. iAPPS remains the only Web Engagement Management (WEM) platform that can be delivered as either a true SaaS multi-tenant environment or a traditional dedicated server environment.

The latest version of iAPPS boasts enhancements across the entire platform. iAPPS customers are now armed with a new framework for templates called Page Builder. This new feature provides non-technical users with the ability to seamlessly add specific modules to any page without the need of a developer or IT support. Additionally, iAPPS 5.3 also comes with an entirely new foundation for APIs that delivers a significantly faster experience for site visitors.

As the preeminent Digital Engagement solution in the marketplace, iAPPS 5.3 also provides iAPPS Commerce users with a best-in-class, sophisticated couponing engine that allows customers to easily manage eCommerce promotions, create multiple discount scenarios and dynamically build coupons using a rules-based engine.

"In this latest release of our award-winning platform, we were able to enhance almost every facet of the software to enable customer success," said Brett Zucker, Executive Vice President and CTO of Bridgeline. "From the day-to-day revenue funnel to the performance of customer websites, iAPPS 5.3 provides users with an optimal solution that drives superior results."

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, enables its customers to maximize the performance of their mission critical websites, intranets, and online stores. Bridgeline's iAPPS platform deeply integrates Web Content Management, eCommerce, eMarketing, Social Media management, and Web Analytics to help marketers deliver online experiences that attract, engage and convert their customers across all digital channels. Bridgeline provides end-to-end Digital Engagement solutions and boasts an award-winning team of interactive services professionals. Headquartered in Burlington, Mass., with nine additional locations throughout the United States and a .NET development center in Bangalore, India. Bridgeline has thousands of quality customers that range from small- and medium-sized organizations to Fortune 1000 companies. To learn more, please visit www.bridgeline.com or call (800) 603-9936.