Pop-Tarts® Transforms Los Angeles' Own Hollywood & Highland Into Epic PB&J Obstacle Course On National Peanut Butter And Jelly Day

BATTLE CREEK, Mich., April 3, 2015 /PRNewswire/ -- In honor of the irresistible new Frosted PB&J Strawberry flavor, Pop-Tarts unveiled a larger-than-life PB&J-filled celebration in Los Angeles during yesterday's National Peanut Butter and Jelly Day. After asking teens for their Crazy Good ideas on how to celebrate the newest flavor, Pop-Tarts created a massive PB&J filled obstacle course that included a 36-foot slippery slide into a pool of peanut butter. Over 9,000 pounds of peanut butter, peanut oil and strawberry jam were used to bring it to life. The event also had PB&J Pop-Tarts sampling stations and a celebrity meet-and-greet.

"PB&J was one of our most requested flavors, and we knew we had to go big or go home, which is why we turned to our die-hard teen fans," said Aleta Chase, director of marketing for Pop-Tarts. "So, we teamed up with teen social media superstars to encourage their followers to tell us how they'd celebrate the newest Gone Nutty! flavor… and we were not disappointed!"

Pop-Tarts certainly had a lot of out-of-the-box ideas to choose from. One teen wanted a gingerbread house made entirely out of PB&J Pop-Tarts. Another suggested a PB&J-fueled karaoke machine. In the end, 16-year old Gabrielle Johnson's idea of a PB&J slippery slide broke through as the winner to be a part of the obstacle course at the Hollywood & Highland shopping center yesterday, where teens ran the course and got more than their fill of peanut butter and jelly.

"It's so cool that Pop-Tarts has made my PB&J slippery slide a reality," said Gabrielle Johnson. "I love the new PB&J Pop-Tarts, and every time I have one, I will remember this day.

As if a giant PB&J-filled obstacle course wasn't big enough, Pretty Little Liars actress, Janel Parrish surprised the crowd as the official Pop-Tarts PB&J Day celebration guest of honor.

"I had so much fun celebrating the arrival of the new Pop-Tarts PB&J flavor yesterday," said Janel Parrish. "It's so cool that everything at the event was submitted by teens all around the country!"

Made with real peanut butter and strawberry jelly-flavored filling, new Frosted PB&J Strawberry Pop-Tarts are available at retailers nationwide. To learn more about the new flavor and to see how Pop-Tarts brings teens epic experiences all year long, visit PopTartsCrazyGood.com.

About Kellogg Company

At Kellogg Company K, we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days® initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K. 

Suggested Tweets

• Click to Tweet: .@PopTarts411 brought teen fans' ideas to life with a PB&J obstacle course on Nat'l PB&J Day. #PBJDayGoneNutty
• Click to Tweet: .@PopTarts411 celebrated the new PB&J Strawberry flavor in a Crazy Good way during National PB&J Day! #PBJDayGoneNutty

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SOURCE Kellogg Company