Ameriprise Names McCann Detroit As Its Advertising Agency

DETROIT, March 25, 2015 /PRNewswire/ -- Ameriprise Financial today named McCann Detroit as its advertising AOR for creative and strategic responsibilities. The announcement follows a competitive advertising review.  

"We are impressed by the McCann team," said Marie O'Neill, Senior Vice President of Marketing, Ameriprise Financial. "They have the creative vision and capabilities to help us continue telling the Ameriprise story and connect with consumers and advisors in meaningful ways."        

Mel Smart, EVP and General Manager of McCann Detroit, added, "We are incredibly excited about the opportunity to work with Ameriprise and take their already highly-visible and trusted brand to the next level. We are thrilled to be chosen as their partners and to help them meet their ambitious goals."

About Ameriprise Financial
Ameriprise Financial has been helping people feel confident about their financial future for 120 years. With extensive asset management, advisory and insurance capabilities and a nationwide network of approximately 10,000 financial advisors, Ameriprise has the strength and expertise to serve the full range of individual and institutional investors' financial needs. For more information, visit ameriprise.com.

About McCann Detroit
McCann Detroit (http://mccanndetroit.com/) part of McCann Worldgroup, is a full-service creative advertising agency dedicated to brands, consumers and culture. Located in Birmingham, Michigan, the company has more than 170 employees and serves a variety of clients, including Pure Michigan, General Motors, ALDI and Priority Health.

About McCann Worldgroup
McCann Worldgroup, part of the Interpublic Group IPG, is a leading global marketing services company with 23,000 employees in more than 120 countries, comprising McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).

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SOURCE McCann Detroit