Cheez-It® Crunch'd™ Delivers Its #firstever Crunchy Puff Made With 100 Percent Real Cheese

BATTLE CREEK, Mich., March 18, 2015 /PRNewswire/ --

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Cheez-It® is making its first ever appearance in the chip aisle by introducing Cheez-It Crunch'd™, its first ever cheesy puff. Made with 100 percent real cheese and a bold new taste, this three-dimensional snack delivers a crunchin' that Cheez-It fans won't stop munchin'.

Crunch'd is offered in two wickedly delicious flavors, including Cheddar Cheese and Hot & Spicy.

• Cheddar Cheese – crunchy cheese puff baked snack made with cheddar goodness
• Hot & Spicy – made with 100% real cheese in a Tabasco® Hot & Spicy fiery flavor

"Crunch and a snack made with 100 percent real cheese have always been key to our cheezy devotees, and Cheez-It Crunch'd delivers both," said Mark Miller, director of marketing, salty snacks. "We aimed to provide everything that Cheez-It fans love about the original while ramping up the crunch in a fun new way."  

Crunch'd is available in grocery and mass retail stores nationwide for a standard retail price of $2.89. Visit Cheez-It.com to learn more, and share how you're trying Crunch'd in a #FirstEver way on social media.

About Kellogg Company
At Kellogg Company K, we are driven to enrich and delight the world through foods and brands that matter. With 2014 sales of $14.6 billion and more than 1,600 foods, Kellogg is the world's leading cereal company; second largest producer of cookies, crackers and savory snacks; and a leading North American frozen foods company. Our brands – Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Cheez-It®, Eggo®, Mini-Wheats® and more – nourish families so they can flourish and thrive. Through our Breakfasts for Better Days^TM initiative, we're providing 1 billion servings of cereal and snacks – more than half of which are breakfasts – to children and families in need around the world by the end of 2016. To learn more, visit www.kelloggcompany.com or follow us on Twitter @KelloggCompany, YouTube and on Social K.

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SOURCE Kellogg Company