Company's Brands to Deliver Quality, Safety and Performance Message
Through Tightly Integrated Digital Advertising, Social Media Elements
Southfield, Michigan, March 18, 2015.Whether it's a collision that could have been avoided, a loss of control caused by a broken steering component or an engine breakdown at the height of rush hour, millions of automotive repair professionals and consumers will soon be reminded why "Parts Matter" through a broad-reaching new digital advertising and social media campaign from Federal-Mogul Motorparts.
A division of Federal-Mogul Holdings Corporation FDML, Federal-Mogul Motorparts is a leading global manufacturer and supplier of original equipment and premium branded replacement parts that provide the quality, safety and performance preferred by professional technicians and consumers. Developed in partnership with award-winning global digital marketing agency iCrossing, the new campaign will combine powerful imagery, safety and service reminders, special offers and user generated content to demonstrate why choosing high-quality replacement parts from a trusted source is always the best choice.
"'Parts Matter' reduces an often complex buying experience to a powerfully simple, fact-based message that will resonate with professional technicians and vehicle owners," said Jessica Wynn, global director, digital marketing and strategy, Federal-Mogul Motorparts. "When it comes to choosing any replacement product, whether a brake pad, control arm, wiper blade, spark plug, headlamp or head gasket, that choice can ultimately affect the vehicle's safety, performance and reliability. Parts matter because the wrong choice can have serious consequences."
The digital campaign debuts this week in a wide range of automotive trade and consumer-targeted digital media, including www.AutoMD.com, a comprehensive free online resource that helps consumers make informed decisions regarding vehicle repairs. The campaign will include social media elements through which consumers and repair professionals will be encouraged to share their own examples - through photos, videos and stories - of why "parts matter." This multi-faceted digital campaign will be integrated with other trade and consumer advertising, editorial and additional marketing activities in support of Federal-Mogul Motorparts' broad portfolio of premium brands and products, including ANCO® wiper blades; Champion® spark plugs, wipers and filters; Fel-Pro® gaskets; MOOG® steering and suspension parts; National® seals; Wagner® brake products; and Wagner lighting.
In addition to the "Parts Matter" digital campaign, Federal-Mogul Motorparts recently launched a "Tech First" initiative comprising on-site, on-line and telephone-based technical training and product support available at no charge to technicians, repair shop owners and parts professionals.
As the company's new digital advertising agency of record (AOR), iCrossing brings extensive experience in helping leading brands drive customer engagement through creative, impactful digital campaigns. Identified as a "Leader" in the Gartner Magic Quadrant for digital marketing agencies, the company has represented a number of automotive OEMs and leading global consumer brands.
About Federal-Mogul
Federal-Mogul Holdings Corporation FDML is a leading global supplier of products and services to the world's manufacturers and servicers of vehicles and equipment in the automotive, light, medium and heavy-duty commercial, marine, rail, aerospace, power generation and industrial markets. The company's products and services enable improved fuel economy, reduced emissions and enhanced vehicle safety.
Federal-Mogul operates two independent business divisions, each with a chief executive officer reporting to Federal-Mogul's Board of Directors.
Federal-Mogul Motorparts sells and distributes a broad portfolio of products through more than 20 of the world's most recognized brands in the global vehicle aftermarket, while also serving original equipment vehicle manufacturers with products including braking, chassis, wipers and other vehicle components. The company's aftermarket brands include ANCO® wiper blades; Champion® spark plugs, wipers and filters; AE®, Fel-Pro®, FP Diesel®, Goetze®, Glyco®, Nüral®, Payen® and Sealed Power® engine products; MOOG® steering and suspension parts; and Ferodo®, Jurid® and Wagner® brake products.
Federal-Mogul Powertrain designs and manufactures original equipment powertrain components and systems protection products for automotive, heavy-duty, industrial and transport applications. Federal-Mogul was founded in Detroit in 1899 and maintains its worldwide headquarters in Southfield, Michigan. The company employs nearly 50,000 in 34 countries. For more information, please visit www.federalmogul.com.
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CONTACT:
Drew Shippy (Federal-Mogul Motorparts) - 330.688.3500
Paula Silver (Federal-Mogul Motorparts) - 248.354.3045
The issuer of this announcement warrants that they are solely responsible for the content, accuracy and originality of the information contained therein.
Source: Federal-Mogul Corporation via Globenewswire
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