Doritos Unleashes Another Dimension Of Snacking With Doritos Jacked 3D

PLANO, Texas, Feb. 18, 2015 /PRNewswire/ -- Doritos, one of the flagship brands from PepsiCo's Frito-Lay division, is taking its popular Jacked product lineup to a new dimension. The brand today introduced Doritos Jacked 3D, an amped-up version of the popular Jacked chip in a three-dimensional shape with even more intense crunch and bold flavor in every bite-sized triangle. New Doritos Jacked 3D tortilla snacks are available nationwide beginning this week in a Jalapeno Pepper Jack flavor. A Bacon Cheddar Ranch flavor will hit store shelves for a limited time this summer.

Inspired by the popular Doritos 3D's snacks first introduced in the late 1990s, Doritos Jacked 3D snacks deliver a completely re-imagined 3D snacking experience in a way only the Doritos Jacked brand can – bolder and more intense than ever before with a new dimension of crunch.

The Doritos Jacked product line is everything fans love about Doritos tortilla chips, only jacked up for a bigger experience. Forty percent bigger in size and thickness, the original Doritos Jacked chips offer a one-two punch of intense flavors upfront followed by a twist of spice or tanginess that packs the ultimate crunch. Originally introduced in spring 2012, the Doritos Jacked product line now includes three flavors/varieties: Ranch Dipped Hot Wings and Spicy Street Taco tortilla chips and the new 3D Jalapeno Pepper Jack snacks.

Doritos Jacked 3D tortilla snacks  are available in two sizes: an 11.5 oz bag for a suggested retail price of $4.29 and a 3.125 oz bag for a suggested retail price of $1.49.

About Doritos
Doritos is one of the leading brands from PepsiCo's PEP global snack portfolio. To learn more about the Doritos brand, visit its website at www.doritos.com.

About PepsiCo
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

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SOURCE Frito-Lay North America