Rocket Fuel Positioned as a Visionary in 2014 Gartner Magic Quadrant for Digital Marketing Hubs

REDWOOD CITY, Calif.--(BUSINESS WIRE)--

Rocket Fuel FUEL, a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced that it has been positioned by Gartner, Inc. in the “Visionaries” quadrant of the “Magic Quadrant for Digital Marketing Hubs” report.^[1]

“We believe being positioned as a visionary by Gartner affirms the progress Rocket Fuel has made in partnering with leading advertisers and brands to guide their programmatic marketing success,” said John Nardone, Executive Vice President and General Manager of Rocket Fuel. “With the acquisition of [x+1] last year, we continue to lead in the development and delivery of a digital marketing hub that leverages AI to provide superior targeting across the entire customer journey."

Digital Marketing Hub

Rocket Fuel's solution combines [x+1]'s Origin DMP technology with Rocket Fuel's DSP to deliver a global, AI-powered media engine that leverages these assets as part of a unified digital marketing hub. Rocket Fuel customers have direct real-time access to an integrated platform that can bring in valuable first party data and combine it with third party and offline data to create superior targeting across the entire customer journey. Customers can use first-party data to build audiences, seamlessly target those audiences in the Rocket Fuel DSP, and analyze the overall data in the DMP for a complete 360-degree platform view.

As Rocket Fuel and [x+1] technologies continue to come together, the unified platform will empower marketers and their agencies to unlock unique insights and uncover data patterns that connect the dots across addressable channels such as web, email, display, mobile, social, and video, as well as channels previously not programmatically accessible like print, direct mail, and point-of-sale. This combined platform will have access to Rocket Fuel's inventory across 20 global ad exchanges for display, video, and mobile.

Rocket Fuel is committed to superior client service and empowering customers to be programmatic marketing leaders. Eighty-six of the Ad Age Top 100 Advertisers have done business with Rocket Fuel.

Download the full report here http://rocketfuel.com/rocket-fuel-recognized-as-a-visionary-by-gartner.

Information provided to Gartner for this report was obtained from [x+1] prior to its acquisition by Rocket Fuel.

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. Customers trust Rocket Fuel's Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.

Disclaimer: Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

[1]Gartner, Magic Quadrant for Digital Marketing Hubs by Andrew Frank, Jake Sorofman, Martin Kihn December 16, 2014