Rite Aid Offers Exciting Rewards to Wish Customers a 'Happy You Year'

CAMP HILL, Pa.--(BUSINESS WIRE)--

Rite Aid is ringing in the New Year by offering wellness+ members the opportunity to receive lifestyle and entertainment rewards for every $50 spent in stores on participating products now through January 24.

To participate, members of the free wellness+ loyalty program can look for the red "Buy & Earn" symbol on store shelves. Once wellness+ members purchase $50 of qualifying products, they will receive a Unique Reward Code on the bottom of the register receipt. Customers can make multiple visits and purchases to reach the reward thresholds of $50, $100, $150, $200 and $250 receiving a new code at each threshold up to a total of 5. The codes may be used individually or added together to redeem for bigger and better rewards.

“We wanted to offer something special to our most loyal customers – wellness+ members - as we enter the New Year, as a way to thank them for their business,” said John Learish, Rite Aid senior vice president of marketing. “By participating in ‘Happy You Year,' our customers have the opportunity to earn a reward of their choosing, and with rewards ranging from an evening out with the family to a fitness class or a day at the salon, there's something for everyone.”

Over 16,000 products are participating in the promotion such as select:

• Over-the-counter medications including allergy, cold and pain relief
• Skincare, cosmetics and beauty products including nail polish and fragrances
• Hair products including shampoo, hair dryers, accessories, shavers and trimmers
• Household supplies including air fresheners, laundry detergent, paper towels and pet food
• Variety of vitamins and supplements
• Food and beverage selections of cereal, cookies and sports drinks

This year's bigger and better rewards include items such as a free round of mini golf, exercise classes, beauty treatment, personal training session, movie tickets, hotel stays and more. For a complete list of rewards available, promotion details or to redeem codes, visit www.riteaid.com/youyear.

Reward codes must be redeemed before 12:00AM PT, February 25, 2015. After creating an account, add the Unique Reward Codes received on the receipt and redeem credit towards your selected reward. Redemptions can also be processed over the phone at 1-844-579-1644, Monday–Friday 8 a.m.–8 p.m. EST or Saturday 9:30 a.m.–6 p.m. EST.

Rite Aid Corporation RAD is one of the nation's leading drugstore chains with nearly 4,600 stores in 31 states and the District of Columbia and fiscal 2014 annual revenues of $25.5 billion. Information about Rite Aid, including corporate background and press releases, is available through the company's website at www.riteaid.com.