Putting Heads Into Beds: Rocket Fuel Partners With DMAI to Help Destination Marketers Drive Real Results

REDWOOD CITY, Calif.--(BUSINESS WIRE)--

Rocket Fuel FUEL, a leading provider of artificial intelligence (AI) advertising and marketing solutions for global agencies and brands, today announced a partnership with the Destination Marketing Association International (DMAI) to offer destination marketing organizations (DMOs) the latest solutions to measure and optimize for meaningful campaign success.

"Through Rocket Fuel's research, destinations can validate what they already know--destination advertising leads to increased bookings, higher spend, and longer stays. Utilizing data analytics, destinations are more skilled at measuring and optimizing advertising returns,” said Charles Jeffers, Chief Operating Officer, DMAI. “DMAI is thrilled to bring a new level of data intelligence to the destinations community through our work with Rocket Fuel.”

Rocket Fuel has served 23 billion digital ad impressions year to date for Travel & Lodging campaigns across 378 advertisers. Tourism boards are Rocket Fuel's fastest growing sub-vertical in Travel, and currently makes up 25% of its total Travel business. Partnering with DMAI provides Rocket Fuel the opportunity to further enrich the insights available to DMAI members through Destination Arena, a comprehensive database of core DMO performance metrics. Rocket Fuel's ability to follow consumers' exposure to DMO advertising through to conversion is a powerful new KPI for destination marketers.

In conjunction with the partnership, Rocket Fuel developed a promotional media program to allow destination advertisers to immediately begin building powerful programmatic campaigns. DMOs who elect to participate will be given the option of a DMAI membership or complimentary access to DMAI's Destination Arena product, which allows them to compare campaign performance across more than 100 metrics—including benchmarks for meetings sales, leisure marketing, website traffic, and social media.
http://www.destinationmarketing.org/

"With international visitors to the United States expected to reach a record 88.3 million visitors in 2014, Rocket Fuel understands that destination marketing is integral in driving demand for online travel agencies, airlines, and hotels," said Chris Lorenzoni, Director of Category Strategy at Rocket Fuel. "We recently published the results of our Digital Tourism and Travel Study for DMOs and travel advertisers. The findings revealed that consumers exposed to DMO advertising were 55% more likely to book a trip, and spent on average 41% more on their trip.”

To review the findings from Rocket Fuel's Digital Tourism and Travel Study visit
http://rocketfuel.com/blog/q4-2014-digital-tourism-travel-the-link-between-destination-travel-ads-and-otas.

For more information, Rocket Fuel's webinar, Putting Heads Into Beds: Measuring and Optimizing Outcomes in Destination Marketing, is now available on demand.
http://rocketfuel.com/webinars/webinar-putting-heads-in-beds-measuring-and-optimizing-outcomes-in-destination-marketing

About Rocket Fuel

Rocket Fuel delivers a leading programmatic media-buying platform at Big Data scale that harnesses the power of artificial intelligence (AI) to improve marketing ROI in digital media across web, mobile, video, and social channels. Rocket Fuel powers digital advertising and marketing programs globally for customers in North America, Europe, and APAC. Customers trust Rocket Fuel's Advertising That Learns® platform to achieve brand and direct-response objectives in diverse industries from luxury cars to financial services to retail. Rocket Fuel currently operates in more than 20 offices worldwide and trades on the NASDAQ Global Select Market under the ticker symbol “FUEL.” For more information, please visit http://www.rocketfuel.com or call 1-888-717-8873.