'TIS THE SEASON TO SHOP JCPENNEY FOR THE HOLIDAYS

Dashing Through the Store for Holiday Gifts is Easier Than Ever With New Mobile App

PLANO, TX -- (Dec. 4, 2014) - The countdown to Christmas is on, and with only 21 days left to shop, finding the perfect gifts at a great price is easier than ever when shopping JCPenney and jcpenney.com. This holiday season is expected to generate the most mobile traffic ever as customers use their smartphones to access various features of jcpenney.com while shopping inside a JCPenney store. To meet this growing shift, the Company recently enhanced its digital presence, including an all-new JCPenney iPhone app that puts finding this season's sought-after gifts, along with flexible shipping options and targeted search functions, directly at the customers' fingertips.

"We thought it was important to make considerable improvements to the JCPenney app and mobile experience, because many of our in-store shoppers are using mobile devices to find the latest deals online and confirm what they're looking for is available to them when and where they need it," said Mike Rodgers, chief customer officer for JCPenney.

Along with improved navigation, faster browsing and easier access to coupons, one innovative feature of the JCPenney app is the ability for customers to scan the barcode of an item to find its availability on jcpenney.com. Building on the "Find It, Keep It" customer promise, this tool enables users to quickly order an item that may not be readily available in the right size, style or color they want in store. Additionally, by creating greater access to exclusive online sales, doorbuster deals and other compelling promotions on jcpenney.com, saving money is only a tap away.

"The holidays are an important time to demonstrate the power and reach of jcpenney.com by ensuring that the ordering process is fast and seamless, regardless of whether you're using a phone, tablet or personal computer. JCPenney was one of the first leading retailers to ship online orders to over 1,000 locations for free pick up in store, and now we're leveraging our history and experience as a multichannel retailer to revolutionize the way customers prefer to shop," added Rodgers.

Holiday Gifts to Make Every Spirit Bright
No matter how a customer shops JCPenney, the company is committed to delivering a memorable shopping experience that makes buying gifts for the entire family fun, convenient and affordable. With a range of products in-store and online that fit every age, lifestyle and budget, JCPenney is proving how it's truly better to give than to receive with some of the top gifts of the season:

• Frozen Frenzy: The Disney Shop inside JCPenney offers an exclusive collection of over 300 toys, collectibles and children's apparel from some of Disney's most beloved characters - particularly Elsa, Anna and Olaf from Disney's "Frozen." Whether kids want to relive the magic of Frozen with an Elsa costume, an Anna doll or an Olaf plush, JCPenney has the Frozen merchandise worth melting for.
   
• Top Toys and Electronics: Bling rhinestone headphones, iHome® docking stations and Bluetooth® wireless headphones and speakers are just a few of the hot electronics Santa can find at JCPenney. Combined with a top toy selection from Disney, Crayola®, Discovery Kids(TM), Melissa and Doug®, The Elf on the Shelf® and more, customers can find exciting gifts for the kids and teens that have everything.
   
• Stocking Stuffers: This year, stockings can be stuffed to the brim with unexpected joy. From "stay at home" socks to ugly sweater bottle cozies, JCPenney has a big selection of gifts that come in small packages. A JCPenney gift card is the perfect finishing touch for every stocking hung on the mantle.
   
• Fine Jewelry: December is the most popular month for proposals and with a new line of engagement and wedding rings from the Modern Bride® Signature Collection at JCPenney, she's sure to say yes. The fine jewelry professionals at JCPenney can also help any shopper find a gift that dazzles from an extensive assortment of gemstones, diamonds and precious metals.
   
• Beauty-full: Beauty enthusiasts will rejoice to discover Sephora inside JCPenney, a beauty paradise that offers everything from skincare, color, bath & body to fragrance that will inspire everyone to touch, spray and sample various products. Sephora inside JCPenney will feature special edition beauty and fragrance sets to guarantee smiles of delight on Christmas morning.
   
• Just-in-Time Gift: New to jcpenney.com this year is the addition of customizable e-gift cards. Users may simply choose a design or upload a personal photo or video along with a cheerful message and the JCPenney e-gift card, available in any denomination up to $500, is emailed to the recipient within minutes.
   
• Fitness and Wellness: Get a running start on the ever-popular New Year's resolution to get healthy. Customers can start their morning with a NutriBullet® smoothie-maker, track daily activity with a Nuband fitness tracker and sport the latest styles in active wear from Nike®, adidas®, Champion® and Xersion(TM).

Dressed in Holiday Style
Deciding what to wear at holiday parties is effortless when shopping JCPenney for the season's best trends from brands such as Liz Claiborne®, Worthington®, Bisou Bisou®, nicole by Nicole Miller®, Stafford®, Claiborne® and JF J. Ferrar®. This winter, women can brighten up their wardrobes with sweaters, dresses and fashion accessories that sparkle with gold and metallic embellishments that add a touch of glam for a holiday luxe look. For men, slim fits, classic prints and dressy suits with pops of bright colors are the best way to turn heads. When the weather outside turns frightful, layering warm puffer coats from St. John's Bay®, a.n.a®, Xersion and Arizona® make a casual, yet trendy statement. An extended assortment of styles, sizes and colors are always available on jcpenney.com.

Deck the Halls
Homes also receive a makeover this month as living rooms are adorned in holiday décor, while kitchens, bedrooms and bathrooms take on double duty as families entertain out-of-town guests. The Home Collections at JCPenney carries top home brands including, cooks®, Royal Velvet®, Keurig®, Cuisinart®, KitchenAid®, Calphalon® and Liz Claiborne Home(TM). Whether customers are stocking up on dinnerware, pots & pans, fresh bedding or towels, a home furnished with JCPenney products will help ensure that every feast will be craftfully prepared, every room will be cozy and warm, and everyone will be merry and bright.

For related product images and holiday shopping b-roll, please visit jcpnewsroom.com/posts/268/'TIS-THE-SEASON-TO-SHOP-JCPENNEY-FOR-THE-HOLIDAYS.

JCPenney Media Relations
972-431-3400 or jcpnews@jcp.com

Follow @jcpnews on Twitter for the latest announcements, images, and company information.

About JCPenney

J. C. Penney Company, Inc. JCP, one of the nation's largest apparel and home furnishing retailers, is dedicated to fitting the diversity of America with unparalleled style, quality and value. Across approximately 1,060 stores and at jcpenney.com, customers will discover a broad assortment of national, private and exclusive brands to fit all shapes, sizes, colors and wallets.  For more information, please visit jcpenney.com.

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