GameStop International and Sony Computer Entertainment Europe Announce Downloadable Content Initiative

GameStop Corp.

announced today the addition of PlayStation®Network

downloadable content (DLC) from Sony Computer Entertainment Europe (SCEE) to its European and Australian store base. This digital option will be available at more than 1,600 store locations in Australia, New Zealand, France, Italy, Spain, Germany, Austria and Switzerland. Customers in those countries will have the ability to purchase DLC with any form of payment including trade credits, gift cards and cash. Last year, GameStop returned more than $ 1.2 billion in trade credits for pre-owned games, and those customers are eligible to apply their trade credits toward any game purchase, including DLC. “The ability to use cash and trade credits as currency is a powerful tool and SCEE recognizes that it provides a new channel for gamers to access and purchase exclusive digital content,” said Mike Mauler, GameStop's executive vice president of international. “We are thrilled to be bringing this initiative to our international customers.”