Congrats, you made it to Friday. Throughout the course of the holiday shortened week, unless locked in a bunker, you have consumed a piece of content via a smartphone or a desktop. Ever think why you chose to click on one story and ignore another? We have, and chances are the snap decision was set in motion by a title’s catchiness or how it was framed to relate with something in your daily life. Unfortunately, when visiting business news sites whether for the first time or the 100th time, titles seem rather unclear as if to speak to the onlooker in a foreign language. Financial pros “get” the titles, but the average investor finds them fear-provoking or unclear on the story that lays beneath the blue link.
We bet that you never thought of business news titles in these decoded ways…
“Ford Readies First Set of Landmark Pension Buyouts”
Decoded: Ford is going to have lower costs in the future as it buys out its pension obligations today. With new car models resonating in the marketplace, and costs being under control, why aren’t you thinking about buying the stock?
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