Two Consumer Earnings Reports To Watch On Friday: Procter & Gamble And VF Corp

• Procter & Gamble Co PG and VF Corp VFC are scheduled to announce their quarterly financial results on Friday, before the market opens.
• P&G is expected to deliver one of its weakest quarters in year. On the other hand, experts anticipate VF Corp will report one of its best quarters ever.
• Shares of both companies rose on Thursday trading.

Procter & Gamble

Let’s look into P&G first. The mega-cap consumer packaged goods provider is expected to report a 13.8 percent year-over-year decline in earnings, from $1.07 per share retrieved a year ago, to $0.94 per share this quarter (Estimize). The Street also envisions a marked deterioration in sales, from $20.792 billion in the first quarter of fiscal 2015, to $16.997 billion in the first quarter of fiscal 2016 – to be reported on Friday.

The crowd is slightly more bullish, and projects consensus earnings of $0.96 per share on revenue of $17.371 billion.

VF Corp

Expectations for VF Corp are substantially different.

For the third quarter of 2015, to be reported on Friday, the Street is modeling consensus earnings of $1.12 per share on revenue of $3.671 billion, while the crowd is projecting consensus EPS of $1.13 on sales of $3.674 billion.

These figures compare to the earnings of $1.08 per share on revenue of $3.52 billion retrieved in the same quarter last year.

As it can be seen in the chart above, VF’s earnings are clearly cyclical, and, as such, the results for the current quarter are substantially better than the figures seen last quarter.

Disclosure: Javier Hasse holds no positions in any of the securities mentioned above.