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New Lego Movie Sees Phenomenal Box Office Sales

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Kids and adults alike have been longing to see The Lego Movie for many months now, but it was finally released this past weekend and grossed a whopping $69.1 million debut. Out of this $69.1, $18.1 million occurred internationally, according to the Wall Street Journal

Kids fanatically craze over Lego products worldwide. Legos were created by a company in Denmark, and sales have exploded. These days, it seems every action-packed or family movie has Lego’s marketed or attached to it.

The Danish company is already minting a horde of cash off of its Lego products in general. The company has started to create retail stores as well, most notably in high-end malls.

A sequel to the popular movie has already started production.

This movie brought much needed success to Time Warner Cable (NYSE: TWC), as it has struggled to keep up with other animated films and their studios in this space.

Rival toy makers have not seen the results that the Danish company has seen, with Transformers and the G.I Joe franchises.

According to CBS, Paul Dergarabedian, a senior media analyst for box-office tracker Rentrak, believes that the Lego films are going to be a long-term franchise.

Posted-In: Lego Paul Dergarabedian The Lego MovieWall Street Journal Topics Media General


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