Green Mountain Coffee Roasters Launches Keurig℠ Store

Green Mountain Coffee Roasters (GMCR)

, a leader in specialty coffee and coffeemakers with its innovative Keurig® brewing technology, today opened the doors of its first Keurig℠ Store. Located in Burlington, Massachusetts, the 1,900 square foot retail space will serve as a Keurig® destination and provide consumers the opportunity to experience the popular brand in an interactive and multi-sensory environment. Customers fill the country's first ever Keurig Store on the first day of business. (Mandatory Credit: Greg M. Cooper / Keurig) “We are thrilled to introduce our revolutionary Keurig brewers combined with our unparalleled beverage portfolio to consumers in the form of an exclusively Keurig retail destination,” said GMCR Senior Vice President