But beyond Trump, there are other reasons Amazon would find Twitter attractive, Wagner continued. The company is still the best platform for users to discover real-time information, but at the same time it hasn't perfected the commerce side of the business — something that Amazon could "easily make it work."
In addition, Amazon's growing advertising business, when combined with Twitter's large amount of data on mobile users, seems like a rational combination. Also, Twitter is positioning itself to be a leader in live video, which conveniently appears to be a similar ambition at Amazon.
Finally, Amazon's CEO Jeff Bezos already owns The Washington Post so he is no stranger to media, Wagner added. He bought the struggling media company and turned it around to become profitable and may be able to do the same with Twitter.
"Putting the company under Amazon's umbrella would give Bezos time to figure out the best way to value Twitter without watching its business get ripped by the media and Wall Street every three months," Wagner concluded.
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