The Best Outback Steakhouse Satanic Cult Tweets

Bloomin' Brands Inc BLMN-owned Outback Steakhouse has put on PR clinic on how to respond to  bizarre allegations that stem from social media, after firing back at Twitter Inc TWTR speculation that the steakhouse was actually a conspiring satanic cult.

Outback didn’t release a statement or sound too corporate, instead they acted quickly to join in the fun, turning a potential harmful pr disaster into arguably positive exposure. Nonetheless, the satanic cult accusations have spawned some pretty good tweets.

The allegations go back all the way to 2010.

“If you are an organization that has already established reputational resilience, it gives you a little more leeway to be tongue-in-cheek with the attacks on you because your stakeholders are already giving you the benefit the doubt, “ Corporate Reputational Risk Expert Nir Kossovsky told Benzinga. “If you have a great relationship with stakeholders, then more things will be goofy and stay irrelevant, in this case, it’s an obvious thing, as you move to more realistic sounding ideas you still have your stakeholders enjoying your response because you benefit.”

Bloomin' Brands is down 18 percent over the last five trading days.