Wall Street Shrugs Off Latest Airline PR Disaster

United Continental Holdings Inc UAL made headlines Sunday after having denied two teenage girls entry to a flight on principles of modesty. The gate agent allegedly requested that the passengers change out of spandex leggings or pull dresses over them before boarding their plane.

United stock opened down 1 percent Monday and continued to fall an additional 0.8 percent as the Twitter Inc TWTR world reacted in outrage at the airline’s regulations. But United defended its dress code enforcement.

The company’s Twitter team added that the affected passengers were United pass travelers who serve as corporate ambassadors and are thus held to a stringent code of conduct.

Customers who are not pass travelers are exempt from particular dress requirements.

After continued public resistance, United assured prospective passengers that it approves of leggings and general casual attire, provided they are in “good taste.”

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