Netflix, Inc. NFLX recently hit its highest level in four months. The streaming giant's Chief Product Officer Neil Hunt late last week gave some clarity on the company's global expansion.
Netflix launched in 130 countries in January. Since that time, the company has been zoning in on to tailor its content and algorithm to consumers from its now vast array of markets it offers service in. The company is collecting data from its users since the expansion, to further identify what its subscriber's want in different markets.
"What is challenging is that the (content) catalogs available aren't the same all over the world, so we had to invent new techniques to filter out recommendations that don't exist for you, and to elevate recommendations that are relevant but are missing from the catalog in other populous countries," Hunt said in an interview with the Wall Street Journal.
Netflix is also benefiting from a new round of buyout rumors that include Walt Disney Co DIS.
In an exclusive interview with Mark Cuban in July, the Dallas Mavericks owner told Benzinga that the company could be a potential takeover target if its valuation remained under $40 billion. Netflix's market cap is now just shy of $45 billion.
Netflix shares surged 4.4 percent to $102.90 on Monday.
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