How The Rise Of Creative Digital Has Led To A Major M&A Movement

The digital advertising and marketing movement shows no sign of slowing down. With the transition to creative technology, companies’ M&A activity continues to rise. This week, Chinese investors bought Yahoo! Inc. YHOO ad partner, Media.net, for $900 million and business witnessed one of history’s biggest ad tech deals.

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To give consumers a perspective of the industry’s movement, Benzinga researched other notable ad/marketing tech M&As.

• Vocus was acquired by GTCR for $447 million (April 2014).
• Chango was acquired by The Rubicon Project Inc RUBI for $122 million (March 2015).
• Platform eXelate was acquired by Nielsen for $200 million (March 2015).
• Tellpart was acquired by Twitter Inc TWTR for $532.6 million (April 2015).
• MarketShare Partners was acquired by Neustar Inc NSR for $450 million (November 2015).