Apple's iPhone 7 May Be Released Later Than Expected

Apple Inc. AAPL and rumors are inseparable. The latest rumor is that the launch of iPhone 7 might happen later than the earlier predictions.

Normally, Apple announces the launch event during the final days of August or early September. This was the practice in the past four years.

9to5Mac noted rumors and speculators started floating news that Apple would schedule an event after Labor Day, which is September 5. Therefore, speculation points to the possible event date as September 7.

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However, the most recent leak from AT&T suggested the iPhone launch could happen either on September 9 or September 23 based on merchandising resets. The resets indicated the company might start advertising for pre-orders for September. However, the fresh models could hit the market on September 23. This means the event could happen a week later than the earlier predictions.

Apple maintains a gap of seven to 13 days between pre-orders and launch. In 2014, the gap was seven days, while it was 13 days in 2015.