Twitter Strikes Live-Streaming Alliance with Warner Bros. Pictures and BuzzFeed for "Suicide Squad" Red Carpet Event

Twitter Inc TWTR disclosed that it would live-stream the red carpet premiere of Warner Bros. Pictures' "Suicide Squad" in New York on Monday at 6 p.m. Eastern Time in alliance with Warner Bros. and BuzzFeed. The social media firm indicated that the livestream would be produced and hosted by BuzzFeed Motion Pictures. Also, this marked the first alliance in the entertainment segment. The livestream would feature exclusive interviews with the company's talent and red carpet commentary and the hosts would be BFMP's Keith Habersbergerand Zach Kornfeld of Try Guys fame. The social media firm said that the experience would integrate live video and conversation together on one surface, offering audiences entry to red carpet content featuring cast members. Significantly, it comes before the film's highly-anticipated worldwide release of August 5. Twitter's VP of Global Media, Ross Hoffman, commented, "People come to Twitter to see what's happening, many to see what's happening in entertainment. They talk about movies every single day: before, during and after the movies are released. With this partnership, we're bringing live video entertainment to meet this growing demand." The stock shed $0.14 or 0.84 percent to trade at $16.50 on Monday.