Wal-Mart's Sam's Club Selects Salesforce to Digitally Transform its Membership Engagement

Salesforce.com inc.

revealed that Wal-Mart Stores, Inc.

's Sam's Club has selected its Customer Success Platform to digitally transform its business membership acquisition, as well as, engagement. The company expects this to establish an improved membership experience in its over 650 clubs nationwide. Before deploying Salesforce, the Sam's Club membership team depended mainly on manual, paper-based processes to acquire and engage its business members. The company added that the Sales Cloud would automate Sam's Club processes so that its membership teams could maximize productivity. This would free up time to create relationships and sign up fresh members -- in real-time, from anywhere and on any device. The company indicated with Analytics Cloud, both management and in-club membership teams would gain full visibility into business member interactions in every club, allowing them to offer a smarter and more meaningful membership experience. Salesforce SVP of retail, Shelley Bransten, said, "To meet the needs of today's connected shopper, retailers must supercharge their employees with the applications and tools they need to delight customers and deliver a seamless experience across every channel." He added, "With Salesforce, Sam's Club is doing just that by ensuring its membership team is equipped with the technology they need to access information from anywhere and on any device." The companies expressed their confidence that with one single app offering a 360-degree view of all business members and mobile devices in every club, the Sam's Club membership team could move quickly and better anticipate their members' business needs. The CRM firm would also support Sam's Club bridge the gap between the digital and physical shopping experience. CRM shares were up by $0.59 or 0.72 percent at $82.09 while WMT shares shed $0.57 or 0.78 percent at $72.75 on Thursday.