Spotify Selects Rubicon Project to Automate Audio Inventory

Rubicon Project RUBI and Spotify revealed that the latter has selected Rubicon Project to automate Spotify's unique, as well as, highly coveted audio advertising inventory. According to the companies, this marked the first time ever the power of automated advertising that brought to Spotify's digital in-app audio through Deal ID and private marketplaces. Spotify's Global Sales Head, Brian Benedik, commented, "Today, we are extremely excited to be partnering with Rubicon Project to make our premium inventory available in an automated fashion, providing advertisers the ability to deliver ads in real-time to more than 70 million registered Spotify users whether they are commuting, at work, at the gym, at home, or wherever they regularly consume audio content." Currently, Spotify is available in 59 markets throughout the world and reaches more than 70 million music fans on its Free app in over two billion individual playlists. The company indicated that the streaming service used first-party registration to provide a 100% authenticated audience. The company said that Brands could access its data and target listeners with 15-and 30-second audio advertising spots based on age, gender, music genre and even specific playlists. This would all come in real-time through its Rubicon Project's Orders platform. At the time of writing this, the stock advanced 2.24 percent on Wednesday.