Coca-Cola Scales Back On Beverages As Vermont GMO Law Takes Effect

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The Coca-Cola Co.
KO
is expected to pull beverages from Vermont, as the GMO-labeling law begins to be enforced this week. Now, it's mainstay products such as Coca-Cola, Diet Coke, and Coke Zero should remain, but products that have low volume that would require a label change, are simply being removed from the retailers. Bloomberg reported that the per-person soda consumption fell to a 30-year low last year, according to Beverage Digest. They also noted that sales have tumbled, and companies such as PepsiCo Inc.
PEP
are bringing a brand-new diet cola line this week. Despite this new senate deal, a national solution for this issue is being stuck, giving the U.S. a national GMO-labeling protocol. Shares of Coca-Cola remained fairly flat at $44.46 per share, up 0.59% on the day. Pepsi shares were up 0.96% at the end of Wednesday's trading session, at $103.12 per share.
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