Executives at Ryanair Holdings plc (ADR) RYAAY publicly voiced their preference for a “Bremain,” versus a “Brexit,” ahead of the referendum. This discontent probably helped them empathize with a lot of Britons who wanted the U.K. to remain a part of the European Union.
So, for all of those in need of a getaway following such a disillusionment, the Irish low-cost airline launched a 24-hour £9.99 ($13.61) flash sale for tickets to travel between October and December.
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At first, the promotion was framed very differently. On Friday morning, before the results were out, the company had sent emails to customers stating: "Celebrate remaining in Europe with 1 million seats from £9.99.” Of course, the official figures obliged them to rethink their campaign… and fast!
This is what they came up with:
Don't miss what could be the last big #Ryanair UK seat sale! 1 million seats from £9.99. Escape to Europe! #EUref pic.twitter.com/iJgTWvlFgW
— Ryanair (@Ryanair) June 24, 2016
Planning a getaway this October? A million seats from £9.99. Book by midnight #Brexit #EUref #DavidCameron #Cameron pic.twitter.com/27rJ8iPz8F
— Ryanair (@Ryanair) June 24, 2016
Interestingly, the original email, which celebrated a “Bremain” also said, "If the Leave side do win, then these will be the last low fares the UK will enjoy for a very long time.”
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