You Can Now Rent Your Clothes To Other Fashionistas Through This App

You can make money with your wardrobe with the help of an app called Curtsy.

According to TechCrunch, the startup Curtsy began after a University of Mississippi sorority sister discovered her Greek sisters were the perfect demographic to help her bring in a little extra cash — all by just letting them have access to her brimming closet.

"Sara Kiparizoska, Curtsy's original founder, has since gone on to medical school to become an OB/GYN, but left her startup in the hands of her friends, Eli Allen, William Ault and David Oates — three dudes who never imagined they'd end up in the dress business," TechCrunch said.

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TechCrunch reported that within the Greek life at U of M, each sister needed at least 20 dresses for formals and other fancy events, "3,000 initial users in need of a dress at least 20 times a year seemed like a good opportunity to capitalize on," the article noted.

Currently, there's no delivery mechanism within the app, as all the college women looking for and renting out dresses are within a small radius of each other.

While the college strategy is sufficient for Curtsy at the moment, the real challenge lies in retaining users after they graduate. "We think winning that college market is going to put us in a really good spot to go up market, expand into cities and target our aging customer base," Allen said about the next phase for the startup.

"Curtsy plans to focus on college women, particularly in the South, as its target market until next year. However, anyone (men included) can sign up and download the app right now and start viewing local dresses — or start renting them out — in their area."