Feetz Reveals Tactical Alliance With DSW To Bring Custom Fit 3D Printed Shoes

Feetz and DSW Inc. DSW struck a strategic alliance to bring custom Fit 3D Printed Shoes to the masses. According to the company, together they plan to use Feetz' technology and DSW Inc.'s considerable retail footprint and customer base to bring affordable custom fit, sustainably made shoes to consumers.

DSW said that as part of this relationship, it would lead Feetz's Series A funding which also included participation from existing investors Khosla Ventures and The Jump Fund. The company indicated that its Senior Director of Innovation, Erin Kelly, would join Uli Becker previously CEO of Reebok and Vijit Sabnis of Khosla Ventures on the Feetz board.

The company's Chief Commercial Officer, Simon Nankervis, commented, "DSW is excited at the possibility of bringing Feetz's innovative technology to our customers. The Feetz model will allow our customers to purchase true custom fit shoes at a fraction of what traditional bespoke shoes cost. We believe that giving customers the ability to purchase on-demand, affordable, custom fit shoes has the potential to disrupt the footwear market as we know it today."

Similarly, Feetz founder and CEO, Lucy Bear, said, "We've been amazed with the demand and the positive feedback we've received from our early Feetz customers. We've been perfecting and protecting our technology for the last 18 months so every customer gets what they deserve - a shoe that fits. Our new 3D printing manufacturing facility in San Diego, the first of its kind, will fulfill thousands of orders per month. DSW's impressive reach and customer centricity makes them the perfect partner for Feetz."

The stock traded 0.62 percent down on Wednesday.