American singer Beyoncé has invested in WTRMLN WTR, a producer of cold-pressed watermelon water, joining CAVU Venture Partners in the company's recent capital raise.
WTRMLN WTR Co-Founder and Creative Director Jody Levy revealed Beyoncé's involvement in the three-year-old New York-based company.
"I invested in WTRMLN WTR because it's the future of clean, natural hydration; as partners, we share a simple mission to deliver accessible wellness to the world," said Beyoncé in a statement. "This is more than an investment in a brand, it's an investment in female leaders, fitness, American farmers, and the health of people and our planet."
According to a press release, the company's annual revenues are "currently on pace to more than triple in 2016 from the previous year."
"CAVU is excited to partner with a brand that uses America's superfruit to create a deliciously hydrating beverage that's perfect for all fitness occasions" said partner Rohan Oza.
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