YuMe Sends Letter to Holders: Recommends Stockholders Support Its Highly Qualified Nominees and Long-Term Strategic Plan by Voting the WHITE Proxy Card Today

YuMe, Inc.

(the "Company"), the global audience technology company powered by data-driven insights and multi-platform expertise, today sent a letter to stockholders in connection with the Company's 2016 Annual Meeting on May 27, 2016. YuMe's stockholders of record as of the close of business on March 31, 2016 will be entitled to vote at the Annual Meeting. This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160425005762/en/ The letter urges stockholders to vote the WHITE proxy card "FOR" the Company's independent director nominees, Derek Harrar and Craig Forman, who possess the right combination of public company and industry experience to continue overseeing YuMe's strategic plan to enhance value. In addition, the letter highlights YuMe's 2016 strategic plan and its recent momentum. (See: YuMe's Stockholder Letter) The stockholder letter can also be viewed at YuMe's 2016 Annual Meeting website, www.YuMeStockholderValue.com. If you have questions or need assistance voting your WHITE proxy card, please contact: Innisfree M&A Incorporated Stockholders in the U.S. and Canada may call toll-free: (888) 750-5834 Stockholders in other locations may call: + (412) 232-3651 Banks and Brokers may call collect: (212) 750-5833