Marchex Appoints Ziad Ismail As Chief Product Officer

Marchex, Inc. MCHX revealed that it has appointed Ziad Ismail as its Chief Product Officer. He served as SVP of Product and Engineering within the company and will continue to lead the division and focus on establishing the most powerful set of enterprise analytic tools. According to the company, the tools would allow the global marketers and their agencies to understand the online-to-offline path deeply to acquire and maximize advertising returns.

The company indicated Ismail joined in 2011 and played a crucial role in shaping up its product tactics and helped to create a leading engineering organization. He was credited for accelerating innovation by delivering industry-first enterprise analytics products, which improve client ROI.

Marchex CEO Pete Christothoulou said, "I'm amazed by Ziad's passion for developing high-performing teams and breakthrough products that bring visibility and accountability to mobile media. He has incredible empathy for the challenges marketers face as they transition to mobile-centric customer acquisition initiatives. Ziad will continue to play a lead role as Marchex expands its suite of enterprise analytics products, all of which empower global marketers to meaningfully and efficiently grow their business."

Ismail reacted by saying, "I'm thrilled to expand my work with the amazing team at Marchex. We are on the front lines of a new era in digital marketing analytics: measuring online-to-offline actions. This is a giant and unsolved opportunity and we are committed to becoming the platform of record for the largest global brands and their agencies."

On Wednesday, the stock traded down by 0.47 percent.