Report: Intel, Microsoft's New Platforms Fails In Boosting Demand For Notebooks

According to a

by DigiTimes,

and

are shifting their focus to non-notebook product lines as demand for notebooks have been lackluster. DigiTimes, citing "sources from the upstream supply chain," noted that a shift in strategy may be necessary for Intel and Microsoft to maintain their gross margin performances in 2016. DigiTimes noted that Microsoft's free upgrade to Windows 10 "has had almost no effect" in boosting demand and 2-in-1 devices may not perform as well as expected throughout 2016. Finally, DigiTimes pointed out that Intel is promoting its Rack Scale Architecture (RSA) as datacenter server products are expected to see strong shipments throughout 2016. Shares of Intel were unchanged at $31.88 early Monday morning while shares of Microsoft were trading higher by 0.33 percent at $54.39.