Twitter Confirms Reports It Hired An Ex-Apple Veteran To Run Its Communications Unit

Various media sources reported in January that Twitter Inc TWTR was looking to hire Natalie Kerris, a key member of Apple Inc. AAPL's public relations and communications department. Related Link: Report: Twitter Eyeing Ex-Apple Veteran To Run Its Communications Unit On Monday, Twitter's CEO Jack Dorsey Tweeted that Kerris has named as the company's new VP of Global Communications.

Welcoming @nataliekerris to @Twitter as our VP of Global Communications!

— Jack (@jack) February 22, 2016

The Verge suggested that the hiring of Kerris is vital, especially at a time when one of the biggest challenges facing the company remains "explainign what the company's purpose actually is." Shares of Twitter were trading higher by 0.55 percent at $18.42 mid-Monday afternoon.